Simplify your students' sales pitch.
The N.O.W. selling method is a simple yet effective way for your students to approach people and ask them to purchase their brochure. Since your students are representing your organization, it's essential that they put forth a professional image. People tend to buy from polite, articulate students who can get to the point quickly.
What does 'N.O.W.' Stand For?
You want a mnemonic that's relevant and easy to remember.
- The N stands for Name. When approaching people, the first thing students should do is introduce themselves by sharing their names.
- The O stands for Organization. Potential customers may want to know something about the organization. Is it a cause they might be interested in?
- The W stands for Why. Why are your students out selling?
A Sample Presentation
An example of the N.O.W. selling method in action may look something like this:
"Hi, my name is John, and I am with the Smith High School baseball team. Our team is raising money for a new batting cage, and we're asking people to support us by purchasing one or more items out of our brochure. Would you support us?"
Practice Makes Perfect
We encourage sponsors to set aside some time during their kickoff to role-play to get their students comfortable with the process. Pair your students up and have them practice in pairs.
Ultimately, ask a volunteer to be the seller, and you be the buyer. Then, send a powerful message to your group by actually purchasing from them. This will help set a positive tone for your fundraiser.
Additional Selling Tips
- Always greet potential customers with a smile.
- Look people in the eyes when speaking with them.
- Instead of simply asking them to buy, also hand them the brochure.
- Be polite, even if your prospect says no. Thank them for their time and move on to the next prospect.
Get Your Free Sales Pitch Coupon Sheet
Receive your complimentary N.O.W. Selling Method Coupons sheet by completing our 'Download Your Free Sales Pitch Sheet' form.
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