The N.O.W. Selling Method
Simplify your students sales pitch
The N.O.W. selling method is a simple yet effective way for your students to approach people and ask them to make a purchase from their brochure. Since your students are representing your organization, it’s important that they put forth a professional image. People tend to buy from students who are polite, articulate and can get to the point as quickly as possible.
Some of the most successful sponsors will set aside some time during their kickoff to actually role play in order to get their students comfortable with the process. Pair your students up and have them practice in pairs.
At the end, ask a volunteer to be the seller and you be the buyer. Then, send a powerful message to your group by actually make a purchase from them. This will help set a positive tone for your fundraiser.
What does 'N.O.W.' Stand For?
You want a mnemonic that’s relevant yet easy to remember.
- The N stands for Name. When approaching people the first thing students should do is introduce themselves by sharing their name.
- The O stands for Organization. Potential customers will want to know something about the organization. Is it a cause they might be interested in?
- The W stands for Why. What is the reason your students are out selling?
A Sample Presentation
An example of the N.O.W. selling method in action may look something like this:
“Hi, my name is John and I am a player for the Smith High School baseball team. Our team is raising money for a new batting cage and we’re asking people to support us by purchasing one or more items out of our brochure?”
Additional Selling Tips
- Always greet potential customers with a smile.
- Look people in the eyes when speaking to them.
- Instead of asking them to buy, simply hand them the brochure.
- Be polite, even if your prospect says no. Thank them for their time and move on.
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Reviews
- Misty Brannan — Secretary F.W. Gross MontessoriRaised:$3,293.00
- Rachel Quarnberg — Fundraising Coordinator Anderson ElementaryRaised:$7,944.50
- Betty Hinkle — A/P and Fundraising St. Mary's Charter SchoolRaised:$22,075.80
- Monico Rodriguez — Principal O'Grady ElementaryRaised:$20,462.50
- Carmen Zavala — Principal Villarreal ElementaryRaised:$13,143.65
- Kathy Ortiz — Counselor Sanders ElementaryRaised:$15,373.50
- Donnetta Herin — PTA President Schanen Estates ElementaryRaised:$17,623.67
- Valerie Layton — PTO President Sinton ElementaryRaised:$22,020.00
- Sonia Longoria — Fundraising Chair Leal ElementaryRaised:$23,862.50
- Chelsi Persellin — PTA Fundraising Coordinator Webb ElementaryRaised:$43,603.00
- Ginny Johnson — Pool Manager/Fundraising Coordinator Ninilchik SchoolRaised:$3,419.75
- Elena Pena — Assistant Principal Price ElementaryRaised:$10,040.00
- Marilee Howard — PTO Vice President Gresham ElementaryRaised:$8,550.50
- Gloria Paredes — PTA Vice President Milton ElementaryRaised:$18,336.00
- Maria Elena Rodriguez — Fundraising ChairJohn F. Kennedy ElementaryRaised:$28,091.00
- Mary Salas — Coach Rio Hondo IntermediateRaised:$17,260.00
- Eva Rodriguez — Secretary Blaschke Sheldon ElementaryRaised:$20,730.00
- Lanaie Morgan — Teacher Alder School
- Maureen Stevens — PTA Fundraiser Chairperson Welder ElementaryRaised:$21,480.50
- Jane Trevino — Assistant Principal Ruiz ElementaryRaised:$19,159.42
- Pete Morales — Principal Zapata South ElementaryRaised:$24,062.50
- Karen Meredith — BPA Sponsor/Teacher Waller High SchoolRaised:$1,055.87
- Betty Hinkle — Fundraising Chair St. Mary’s Charter SchoolRaised:$18,648.40
- Kari Smith — PTA President Rodriguez ElementaryRaised:$26,326.50
- Angelica Perez — PTC President Alma Pierce ElementaryRaised:$23,757.00
- Chanda Goff — Dance Committee Sponsor The Colony Education Center
- Ruben De La Rosa — Assistant Principal Lyford ElementaryRaised:$28,217.50
- Wanda Clark — Principal Williamson ElementaryRaised:$8,528.83
- Elizabeth Gongora — Principal Le Noir ElementaryRaised:$18,684.00
- DeAnne Glenn — Vice Principal Flag View IntermediateRaised:$33,410.50
- Amy Doughty — Sophomore Class Advisor/Teacher Sandusky High SchoolRaised:$1,102.50
- Raynaldo Perez — Principal Archie Parr ElementaryRaised:$22,031.00
- Angie Ramirez — Principal Kostoryz ElementaryRaised:$30,820.50
- Rick Gutierrez — Principal Petronila ElementaryRaised:$4,208.17
- Lisa Zamoran — Secretary Sam Houston ElementaryRaised:$17,899.50
- Janice Rudd — Principal Pinecrest School
- Deborah A. Morales — PTO President Ed Downs ElementaryRaised:$24,831.00
- Misty Upton — PTA Secretary Stricklin ElementaryRaised:$27,286.00
- Laurie Cisneros — PTA President Noonan ElementaryRaised:$26,618.00
- Marry Jo Torres — PTA Secretary Fannin ElementaryRaised:$14,396.00
- Rey Escalante — PTA President Flour Bluff IntermediateRaised:$17,384.50
- Jennifer Golec — President H & S Park Elementary
- Brenda Martinez — Assistant Principal, C. Santos Benavides SchoolRaised:$72,194.50
- Adan Ramirez — Assistant Principal Pearson ElementaryRaised:$10,350.00
