Your Complete High School Fundraiser Kickoff Guide

There’s no way around it. If you want to experience a successful sale, you must have an effective high school fundraiser kickoff meeting. It doesn’t matter how great your brochure is, or what you’re raising money for. Your sale will only be as good as your first meeting with your students.

The kickoff is the foundation to which everything else is measured by. Then, when you reinforce an effective kickoff meeting with strong promotional efforts and accountability, your sale is bound to prosper. Likewise, if you neglect to spend the necessary time planning your kickoff, no matter what you do afterwards, your sale probably won’t reach its full potential.

It’s that first impression that sets the tone, so make sure you get it right. Here are 5 areas that you'll want to focus on if you want your high school fundraiser kickoff to succeed.

1. Establish Your Fundraiser Purpose

Your student need to believe in the purpose because this is the ‘why’ behind the entire sale. Many sponsors don’t emphasize this enough, and it’s a big mistake. If you’ve done your homework, you’ll already know how much money needs to be raised. Be sure to share this information with your students so they can start taking ownership.

2. Discuss a Student Fair Share Goal

Each student needs to know how many brochure items they need to sell in order to be successful. For example, if your group has 50 students and you need to raise $5,000 then each student needs to sell at least 20 items. Here’s the formula:

50 students x 20 items per student x $5.00 profit per item = $5,000 profit

Determine your group fundraising goal

3. Sell the Brochure and Prize Program

These items are standard brochure fundraiser materials. Make sure to hand them out one at a time, and in the following order:

  1. Order Forms
  2. Brochures
  3. Prize Brochure
  4. Parent Letter

First, most NCR forms require the use of a ballpoint pen so the writing flows through to all copies. Make sure to point out that customers need to print their information on the form. Remember, if they can’t read it, neither can you. Be sure to have them fill out the top portion of the order form which starts with their name. Then explain how to complete an actual order.

Make sure you communicate with your students why you chose your particular brochure. For example, if you’re selling frozen food, perhaps everyone else in your area is doing a seasonal fundraiser or selling candy. Plus, most people likes the convenience of heating up prepared food. Highlight some key items in the brochure as you go through it with your students. This will help them become familiar with it as well as match some of the items with people that they know.

The company usually offers a complimentary prize program. Make sure that your students know what they have to do to qualify for the various prizes. You should also break the sale down into smaller goals. For example, a student may want to qualify for a prize level that requires that they sell 30 items. Explain that they will only need to average a little over 2 items sold a day for the next 2 weeks.

You should also receive a copy of your group’s personalized parent letter. Make copies for each student and ask them to share the information with their parents. And while you’re at it, get your students to agree to ask their parents to take the brochure to work. If you need to design your own letter, you can always refer to our parent fundraising information letter.

4. Practice the Selling Process

Will your students know what to do before they start approaching potential customers? Our NOW Selling Method is a practical tool that students can use as a guide. Be sure to have them practice by roll playing during the kickoff meeting.

After the role-playing, offer to buy an item from a student who raises their hand and is willing to sell you something out of the brochure. This demonstrates to the students that you want them to succeed. It also gives them an opportunity to see how easy it is to make a sale.

5. Keep Your Sales Momentum Going Strong

Let your students know that you’ll be checking in with them periodically throughout the sale. This creates a sense of accountability that will keep them on track towards reaching their goal. Consider using our money game incentive to facilitate the tracking process.

A good high school fundraiser kickoff meeting also needs to have a conclusion. Make sure to leave enough time at the end to highlight the important items that you want them to remember.

See our brochure fundraisers