The Magical Holidays brochure fundraiser for fall 2025 offers considerable variety, including novelty and holiday gifts, wrapping paper, jewelry, chocolates, candles, flowers, kitchen and home gadgets, and much more.
Program Details
- Minimum Price: $10
- No Upfront Cost: No fees to start your sale.
- Profit: 40% of retail
- 2 Ways to Profit: Sell from a brochure and online.
- Shipping: Free Shipping
Sell online without a brochure? Learn more
Have a question? Contact us
Calculate Your Profit
Have a question?
Brochure Fundraising Steps
1. Sign Up
Enroll in our no-upfront-cost fundraiser.
2. Receive Kit
Get your startup kit, including participant supplies.
Free Supply Guidelines
3. Make Sales
Take orders in person or invite people to buy online.
4. Order Processing
Submit your order forms for processing.
5. Receive Products
Order delivered 3-4 weeks after we receive order forms.
Choose a Prize Program
Motivate your sellers to raise more money with a Prize Program
All prizes are free and do not come out of your profit.
Ship to Buyer
Want to avoid order forms, money collection, and deliveries?
Need Help? Contact Us
How it Works
How does a brochure fundraiser work?
Groups use our brochures to sell popular consumer-based products and keep a percentage of the sales. Here's how our brochure fundraiser works:
- Each participant receives a brochure, an order form, and a money collection envelope.
- Participants ask neighbors, family, and friends to purchase products from their brochures.
- Participants gather orders, and money is collected.
- Participants turn in their order forms and money envelopes.
- You deposit any brochure money in your account and submit your order forms to us for processing.*
- You receive a sales report.
- We'll email you an invoice for what you owe, and you keep the rest as profit.
- The order is packed and shipped to the group.
- Participants deliver the merchandise to their buyers.
*NOTE: We will invoice you for what you owe for brochure sales, and you will receive a profit payment or credit for any online sales.
Do we pay for fundraising supplies?
You will not be charged upfront for any supplies, and they are free if your average sale per enrolled participant is $8 or less. If this happens, you will incur a 75¢ charge per enrolled participant.
For example, if you run a sale with 100 participants and your total sales are $800, then an additional fee of $75 will be added to your invoice (100 participants x 75¢ = $75).
Supplies are collated into individual seller packets and shipped to your group.
NOTE: Brochures, online sales, and donations count towards the minimum free supply requirement.
Is money collected up front?
Yes. Buyers can pay by check, cash, money order, or cashier's check. They also have the option to pay using their phone.
Can participants earn prizes?
Yes. Our prize programs are optional but recommended. You can boost sales by incentivizing your participants. It's important to discuss your incentive plan at your kickoff meeting. Then, continue to remind your participants about your prizes throughout your campaign, keeping them motivated to sell.
There is no cost to the group for our incentives.
How soon can we start?
You'll receive an agreement to sign after you submit our Start a Fundraiser form. It will take at least 7-10 business days to process your order and pack and ship your supplies.
How long is the fundraiser?
The key is to balance sufficient time for sales with sustained enthusiasm, so we’ve found a 2-week sale to be optimal. Therefore, we will set your end date for two weeks after your start date by default.
You can always let us know if you need to extend your sale about three-quarters of the way through. To succeed, focus on creating a sense of seller urgency, getting out of the gate quickly, and establishing early momentum.
Online Store
Can we also raise money online?
Yes, selling online is essential to your Magical Holidays fundraiser. Before your start date, you'll receive instructions so your participants can register. Once registered, they can invite friends and family to shop at your store.
Selling online adds a 2nd way for your group to raise money.
Your online store will include additional products not found in the brochure.
Do participants need to register?
Registration is the most effective way to promote your fundraiser online. Once registered, participants can invite friends and family to your online store using text, social media, and email. They'll also be able to log into their sales portal anytime and track their online sales. If you’re offering one of our prize programs, online sales count towards earning prizes.
When more potential buyers click on the link that your sellers share, your store will experience increased traffic and sales. Once at the store, they'll see the name of your group and the purpose of your sale, which helps to personalize your fundraiser. Encourage your sellers to personalize the visitor experience even more by uploading pictures when logged into their dashboard.
(NOTE: Participants who add their picture are ten times more likely to get supporters than those who don't!)
If using one of our prize plans to encourage more sales, we recommend supplementing it with your rewards. Here are some incentive ideas.
Registration is Key
Getting your group to register is vital to your success, and you want to start strong. 46% register on the first day, and 80% of registered participants sell, translating to an average of $100 in sales per seller! Here are some ideas:
Pro Tips:
- Meet in person or over Zoom to discuss the importance of registration.
- Offer low-cost or no-cost incentives (extended recess, duct tape the principal to the wall, water balloon the principal, etc., based on reaching a set registration level, such as 40-50%).
- Offer a registration prize (or everyone who registers by tomorrow goes into a special drawing).
- Email your parents, asking them to register (principals send an email for school-wide fundraisers).
- The goal is 100% registration, so continue to remind your group throughout your sale.
- Use our leaderboard to promote and boost sales throughout your fundraiser.
Do we receive a group link?
You will not receive a unique link for your group. Instead, once participants register, they'll receive their shopping link. They can email or text their link directly from their dashboard and share it on social media.
Can we accept donations?
Yes, people can donate in $20 increments. Your group receives 70% profit from all donations.
You can turn off this feature if you don't want a donation option in your store. Let us know before your fundraiser start date.
Can buyers credit more than one participant?
Buyers who visit the store must select ‘Shop Now’ and enter their information. When registering, multiple participants can be added under the same account. Sellers must click the "+" symbol to add multiple participants. When they make a purchase, the prize credit is automatically split up.
Buyers who go directly to the store must select shop now and manually enter the information. Before entering the online store, they must click the "+" symbol to add multiple participants.
Donations are one prize credit for each $20 donation.
When does our online store close?
Your online store closes one to five days after we receive your brochure order forms.
When do we receive our online profit payment?
We credit your online profit toward your brochure sales invoice. If your online sales profit exceeds your brochure sales invoice, you will receive a check.
If we ship any products or prizes to your group, your profit check is processed five days after the shipment leaves our facility and printed by the following Tuesday.
If we are not shipping anything to your group, your profit check is processed 24 hours after we close and process your order.
Making Sales
Is there a minimum order?
There are no order requirements for a Magical Holidays fundraiser.
How much money can we make?
You must know your group size and participant goal. Here's how you can estimate your profit:
Calculation Steps
- Participant Count x Participant Product Goal = Products Sold
- Products Sold x Average Retail Price = Gross Sales
- Gross Sales x Profit % = Group Profit
Example
- Let's say you have 60 participants and set your participant product goal at 10. The products sold would be 60 participants x 10 products/participants = 600.
- Next, determine your gross sales. The average retail price is about $16, so your gross sales would be 600 products x $16 = $9,600.
- Since your profit is 40%, your group profit would be $9,600 x 40% = $3,840.
Keep in mind our example is only an estimated profit. In reality, participants probably won't sell the same number of products. In addition, the average retail dollars sold per seller will vary.
Can we track our sales?
You may not know how many Magical Holidays brochure orders you get until you collect your order forms. Yet some strategies can give you a ballpark idea. Learn how to. Learn how to track your fundraising progress
But you can track online sales in real time. By logging into your dashboard, you'll see the following:
- Participant Share Activity
- Registered Participants
- Sales Updates
- Products Sold
How do we receive our money?
Brochure Sales: Money and order forms are turned in at the end of the sale. The money gets deposited in the group's account, and the order forms are processed.
Groups receive sales reports and invoices once orders are processed. The group sends a check for the invoice amount and keeps the rest as profit.
Online Sales: A credit for your online sales profit will appear on your brochure invoice. We'll send you a check for the difference if you raise more money online within five business days after your order is shipped.
Ship to Buyer: Payments are processed within five business days after any prizes are shipped. If no prizes are shipped, your profit check is processed 24 hours after we close and process your order.
Donations: Any profits from donations are factored into your online sales credit.
What is our profit?
Groups make 40% of all brochure and online sales.
You also receive 70% of online donations.
(Use the 'Calculate Your Profit' calculator at the top of the page to learn how much money your group can make)
What about sales tax?
Brochure customers do not pay sales tax.
Shipping
How soon will we receive our order?
We deliver brochure orders to your group 3-4 weeks after receiving your order forms. Online orders generally ship to customers within two business days after purchase.
How are online customers notified about their orders?
Customers receive a confirmation email when they place their order. A notification email with tracking information is sent once their order ships.
Where do orders ship to?
Products ship from our Englewood, CO, warehouse to all 48 lower states.
How is our order packed?
Orders are prepacked according to each seller.
Is there a shipping fee?
Brochure Sales:
There is no shipping charge for the first brochure order delivered to your group. When adding a cookie dough or frozen food brochure, there is no shipping charge if you sell 350+ frozen food products through the brochure or online. If your group sells less than 350 frozen food products, you will incur a $1.00 per product fee below 350. Non-frozen or ship-to-buyer products and donations do not meet this free shipping order requirement.
Online Sales:
There are two ways that buyers can choose to have their online order shipped:
1. Ship-to-Buyer
Customers pay a shipping fee to ship their orders directly to them at checkout—free shipping on all orders $99 and up.
| Order Amount | Shipping Cost |
|---|---|
| $0-$10 | $9.99 |
| $10.01-$20 | $10.99 |
| $20.01-$30 | $11.99 |
| $30.01-$40 | $12.99 |
| $40.01-$50 | $13.99 |
| $50.01-$60 | $14.99 |
| $60.01-$98.99 | $15.99 |
| $99 and up | Free |
A 5% processing fee is added to the shipping fee.
2. Ship-to-Group
Buyers also have the option to ship their orders to your group. In this case, they would only pay the 5% processing fee.
Shipping Terms
We pack group orders in the order received and schedule them for delivery within 3-4 weeks after receipt of order forms. Shipments will arrive on the date specified, barring any unforeseen events. Delivery dates and times are not guaranteed.
Only orders received in time to be added to the main order will count toward the minimum order requirements. The group will also be responsible for any late order shipping fees.
Big Fundraising Ideas is not responsible for products not stored properly.
Do you ship orders to sellers?
No, we don't ship Magical Holidays orders to sellers. Instead, you can choose our 'ship to buyer' option. In this case, participants show a brochure but without an order form. Buyers then order using their phones, and orders ship directly to them.
How are product issues handled?
To deal with missing or damaged products, sellers must contact customer service.
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