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Heartland Goodies & Gifts

Heartland Goodies & Gifts

Heartland Goodies & Gifts brochure features Hershey's®, Reese's, and Cinnabon® baked cookies, novelty gifts, snack food, gift wrap, jewelry, candles, and kitchenware.

An online store with over 500 items is included with this fundraiser.

Have a question? Contact us

Program Details

Sell online without a brochure? Learn more

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Calculate Your Profit

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What Our Customers Say


Main problem was missing items and back ordered product.

Cheryl Smith - Yearbook Sponsor/Teacher
Lukfata Public School

I've already heard great things about about the products. The food items are delicious and the kitchen items work fantastically.

Sarah Hamland - Teacher
Medford Area Senior High

Everything seemed to go smoothly. The feedback and questions were responded to promptly.

Renee Phillips - PTO President
Harold C Johnson Elementary

I will recommend the fundraiser to all my friends. Everything was in order and customer service was excellent.

Latrina Dunning - Director
Busy Bee's Hive Daycare

The products were excellent. Just what folks were looking for. We really enjoyed everything. Well pleased with all the products.

Latrina Dunning - Director
Busy Bee's Hive Daycare

Great communications with this company!

Tammy Hicks - PTO President
Georgiana PTO

All went well and I have eaten some cookies DELICIOUS. I look forward to doing business with you and Clay in the future.

Carm Colagrande - Sponsor
Fallone's Funtime Center

Very responsive team. Went above and beyond to accommodate our needs.

Donna Fink - Fundraiser Coordinator
Fearless Athletics Cheer

We had no complaints about the products at all. Items seemed to sell well.

Renee Phillips - PTO President
Harold C Johnson PTO


Donna Fink - Fundraiser Coordinator
Fearless Athletics Cheer

Our students and families appreciated the wide range of affordable items. As a teacher, I appreciated the ease of order submission and that all of the items were packaged by student when they arrived. In the past with other companies, I have had to do that sorting myself. This process was very easy and stress-free.

Sarah Hamland - Teacher
Medford Area Senior High

I am happy to say that the order was 100% accurate! Thank you for following up with me, that is extremely appreciated!!

Laura Popowski - Sponsor
Butternut School

Our first fundraiser with your group and I think all of the products spoke for themselves.

Tammy Hicks - PTO President
Georgiana PTO

We had a very good fundraiser with the Heartland Goodies and Gifts catalog and made a great profit. We were missing a couple of items and didn’t have notice of back ordered items, but the issues are being resolved and shipped now.

Cheryl Smith - Yearbook Sponsor/Teacher
Lukfata Public School
Questions about Heartland Goodies & Gifts?

How it Works

How do we raise money?

Your group profits from catalog orders taken by your participants.

Do participants get a brochure to show?

Yes. Every participant receives a brochure, order form, and money envelope.

Is money collected up front?

Yes. Supporters can pay by check, cash, money order, or cashier's check.

They also have the option to pay using their phone. (These orders still need to be written on the order form.)

Are there any fees?

There are no setup fees or supply costs to start a Heartland Goodies & Gifts fundraiser.

Can participants earn prizes?

Yes. Our prize programs are optional but encouraged. Offering prizes to your participants can improve sales. It's important to discuss your prizes at your kickoff meeting. Then, continue to promote them throughout your sale. This will keep your group motivated to sell.

There is no cost for our incentives.

Learn about our prize programs.

How soon can we start?

You'll receive an agreement to sign after you submit our Start a Fundraiser form. It will take at least 7-10 business days to process your order and pack and ship your supplies.

Learn about our timeline.

How long is the fundraiser?

Your sale will end two weeks after your start date. You can always change your end date. Let us know before your sale is over.

Online Store

Can we also raise money online?

Online selling is an integral part of your Heartland Goodies & Gifts fundraiser. Before your start date, you'll receive instructions so your participants can register. Once registered, they can invite friends and family to shop at your store.

Selling online adds a 2nd way for your group to raise money.

Your online store will include additional items not found in the brochure.

Do participants need to register?

Registration is the most effective way to promote a Heartland Goodies & Gifts fundraiser online and drive traffic to your store. Once registered, participants can invite friends and family to your online store using text, social media, and email. They'll also be able to log into their sales portal anytime and track their online sales.

Once potential supporters arrive at your store, the participant's name appears at the top of the page, which helps to personalize the fundraiser. For example, "Your purchase supports John Doe". Encourage your sellers to personalize the visitor experience even more by uploading their pictures when logged into their dashboard.

Registered sellers will also be eligible to earn credit toward prizes. We encourage groups to supplement our prize program with their rewards. This can bring in even more sales. Here are some incentive ideas.

Do we receive a group link?

There are two ways to promote your store:

  1. Registration: By default, your group will receive its group ID number. Participants will need it to register and share your store with others using social media, text, and email.
  2. Direct Link: We can create a unique link to bypass the registration process. You can then post the link on your website and social media channels. Your group could also share your link with their friends and family. If you want this option, let us know in the comments section when submitting your Start a Fundraiser form.

By promoting a direct link, you can only track online sales as a group, not by individual sellers. As a result, participants would not receive prize credit for selling online.

Online Ship-to-Group Orders

Another limitation with a single store link is getting items to online customers who choose the ship-to-group option. Typically, when participants register and send out their unique links, and customers make a purchase, orders are automatically tied to a particular seller.

Any items are shipped to the group already packed inside the seller's box with their other brochure items. Participants then deliver these items to their customers.

But with the single link option, you must let any ship-to-group buyers know to pick up their order because it won't be associated with any seller.

Can we accept donations?

Yes, Heartland Goodies & Gifts can be set up to accept donations. You make 70% of the donated amount. You can turn this feature off when logged into your portal.

Donations do not count toward items sold.

Can buyers credit more than 1 participant?

Yes. Buyers can choose to support more than 1 participant. Before continuing to the store, supporters would need to select a participant. Then, choose the 'Support another seller' link and add another participant.

However, participants themselves need to register individually. Each participant has their own login and sharing options.

When does our online store close?

Your online store closes once we receive your brochure order forms.

When do we receive our online profit payment?

Your online profit will be credited toward your brochure sales invoice. You will receive a check if your online sales profit exceeds your brochure sales invoice.

Making Sales

Is there a minimum order?

There are no order requirements for a Heartland Goodies & Gifts fundraiser.

How much money can we make?

You'll need to know your group size and participant goal. Here's how you can estimate your profit:

Calculation Steps

  1. Participant Count x Participant Item Goal = Items Sold
  2. Items Sold x Average Retail Price = Gross Sales
  3. Gross Sales x Profit % = Group Profit


  1. Let's saLet's have 60 participants and set your participant item goal at 10. The items sold would be 60 participants x 10 Items/participants = 600.
  2. Next, determine your gross sales. The average retail price is about $17, so your gross sales would be 600 Items x $17 = $10,200.
  3. Since your profit is 40%, your group profit would be $10,200 x 40% = $4,080.

Keep in mind our example is only an estimated profit. In reality, participants probably won't sell the same number of items. In addition, the average retail dollars sold per seller will vary.

Can we track our sales?

Brochure: You probably won't know how many orders you get until you collect your order forms. Yet some strategies can give you a ballpark idea. Learn how to track your fundraising progress

Online: You'll be able to track online sales in real time. By logging into your dashboard, you'll see the following:

  • Which participants have registered
  • Email and social share activity
  • Participant and group sales progress

How do we receive our money?

Brochure Sales: Money and order forms are turned in at the end of the sale. The money gets deposited in the group's account, and the order forms are processed.

Once orders are processed, groups receive their sales reports and invoices. The group sends a check for the invoice amount and keeps the rest as profit.

Online Sales: A credit for your online sales profit will appear on your brochure invoice.

Donations: Any profits earned from donations are factored into your online sales credit.

What is our profit?

Groups make 40% off all Heartland Goodies & Gifts brochure and online sales.

You receive 70% of online donations.

(Use the 'Calculate Your Profit' calculator at the top of the page to learn how much your group can make.)

What about sales tax?

Certain states require that we collect and remit sales tax on your behalf to your state's Department of Revenue. We will need to charge sales tax if your state has determined that we have established nexus and you are not tax-exempt. See our brochure fundraising tax guide for more information.


How soon do we receive our order?

We deliver brochure orders to your group 3-4 weeks after receiving your order forms. Online orders generally ship to customers within three business days after purchase.

How are online customers notified about their orders?

Customers receive a confirmation email when they place their order. A notification email is sent once their order ships.

Where do orders ship to?

The product ships from our Indiana warehouse to all the lower 48 states.

How is our order packed?

Orders are prepacked according to each seller.

Is there a shipping fee?

Brochure Sales:

Shipping is free if certain order minimums are met:

Groups of up to 100 participants

If you sell 150 or more items, there is no shipping charge. A $100 shipping and handling fee for orders with fewer than 150 items sold will be charged.

Groups with over 100 participants

Shipping is free if your group averages $20 or more in retail sales per member. (Since the average price of an item listed in a typical brochure is about $14, less than two items sold per seller.)

Ave. Retail Sales / Enrolled Shipping Fee
$0-$9.99 $1 / Enrolled
$10-$14.99 75¢ / Enrolled
$15-$19.99 50¢ / Enrolled
$20+ No Charge

A quick way to determine your average retail sales per enrolled is to divide your total sales by your group enrollment. Consider the following two examples.

If your group raises:

  1. $2,500 with 150 members, your average retail sales per enrolled would be $16.67. You would be charged 50¢ x 150 = $75 (See chart above).
  2. $3,500 with 150 members, your average retail sales per enrolled would be $23.33. You would not be charged a shipping fee because you reached $20 per enrolled group member.
Online Sales:

Sellers invite buyers to shop at your online store using email, text, and social media. There are two ways that buyers can choose to have their online order shipped:

1. Ship to Buyer

Customers pay a shipping fee to have their orders shipped directly to them at checkout—free shipping on all orders over $99. Additional fees apply for ship-to-home shelf-stable cookie dough.

Order Amount Shipping Cost
$0-$10 $9.99
$10.01-$20 $10.99
$20.01-$30 $11.99
$30.01-$40 $12.99
$40.01-$50 $13.99
$50.01-$60 $14.99
$60.01-$99 $15.99
Over $99 Free

Ship-to-home items include nonfood items, nonfrozen food, and shelf-stable cookie dough.

2. Ship-to-Group

Buyers also have the option to ship their orders to the group. In this case, there is no shipping fee, but buyers pay a 5% processing fee to have their order shipped to your group.

NOTE: Both brochure and online sales count towards the free shipping minimum requirement

Do you ship orders to sellers?

Yes, this is an option. Instead of shipping Heartland Goodies & Gifts brochure orders to your group, we'll ship to each participant. Sellers would then need to distribute items to their customers.

Home delivery fundraisers go by the following profit margins:

Retail Sales Group Profit
$1,000 to $14,999 30%
$15,000 32%

Orders under $1,000 in gross sales will be shipped to the group.

How are product issues handled?

If you have any items that need replacing, you must submit a form that we'll include with your delivery notification email. Sellers will have seven days to report any missing or damaged items. Groups are allowed one submission per fundraiser.