How do you know if a brochure fundraiser is right for your group? Perhaps you tried a catalog a few years back and had a mediocre response. Or, maybe you’re tired of all the work that goes into the annual carnival or auction and want to go in a different direction.
Most people don’t really enjoy the process of planning and running a sale regardless of what it is. Thus you should be focused on finding something that will make good money. This way you won’t have to fundraise as often. Regardless of where you are in your search for the right campaign, here are 7 easy steps to successful brochure fundraising that most any sponsor can incorporate:
1. Establish Your Fundraising Purpose & Goals
Catalog sales are no different than any other type of fundraiser. You have to know where you’re going before you begin the journey. So start from the end and work backwards. Once you know why you need to raise money you can find out how much money you’re going to need.
It’s also a good idea to decide how you plan to promote your purpose to your group. For example, if you need a new sound system for the gym, be prepared to sell the benefits to your principal, teachers, staff and parents. Getting them behind your project will be important. You can schedule a sit-down meeting with the principal, put information flyers in the teacher’s boxes and discuss it at an upcoming parent meeting.
2. Find the Right Brochure Company
Make sure you work with a catalog fundraising company that’s committed to helping you grow your sales, not just sign you up and move on. This means working with you to provide the right sales tools that you leverage to increase your bottom line. They should also be focused on service. In other words, you should be made to feel like you’re their only customer.
3. Plan and Execute Your Fundraiser Kickoff
Your kickoff meeting is foundational to your success. It’s where your students must become excited and then want to get their family members involved. Proper execution is essential because you only get one chance to get it right. For more information about how to perform an effective kickoff see starting a fundraiser.
4. Leverage Your Sales Resources
Hopefully you pick a company that offers an assortment of sales tools based on your specific needs. Many companies provide access to these resources on their website. It’s highly recommend that you learn about the ones that could further benefit your brochure fundraising efforts from a productivity and administrative standpoint. Here are 3 examples that we offer to our customers:
5. Keep Your Sellers on Track
Your kickoff is your foundation, but being able to keep your sellers focused is the engine that will determine your success. It can be as simple as reminding students to sell during morning announcements or incorporating more interactive techniques. For example, smaller high school group sponsors can use periodic check in days to track how many items students have sold. Some even ask their students to show their order forms and money collection envelopes.
6. Reward Sellers throughout the Sale
Most groups offer rewards once the sale is over. Examples include top seller and classroom participation prizes. However, incorporating things like prize drawings give sponsors the opportunity to reward students during the sale. This can be very effective because you’re incentivizing students to make even more sales.
7. Analyzing Brochure Fundraising Results
Unless you’re able to learn from history, it will tend to repeat itself. Many companies provide sales reports that allow sponsors to see how sellers ranked in terms of retail sales, profit generated and items sold. You can also see what percentage of students actually participated and the average items sold per seller.
You can then use this information to learn about what you can do to improve your fundraiser results the next time. For instance, you may have brought in $15,000 but with 700 students you figured out that only about 25% participated. You can then focus on how you might be able to draw in more sellers.
If you’ve determined that selling out of a catalog is the right fit for your school, why not discover how you can make it even better?