Let’s face it, your group needs money, but you don’t think you can get your students to sell enough to make it worth your time and effort. After all, they aren’t going to be easily persuaded and with so many other groups out there selling, there will be added competition for the same customers.
However, the key to successful high school fundraising is getting off to a strong start and then sustaining the momentum that you create all the way to the end.
Here are 3 simple actions that will help your group reach or exceed its financial goals by getting high school students involved in your fundraiser:
1. Have a Fundraiser Kickoff Meeting
Don’t think that simply handing out your sales materials as your students come by your room is going to generate much interest. If you want to raise money you’re going to have to commit time to a launch meeting. Let your students know that your campaign is important enough to set aside a time and date for an organized kickoff. Everyone needs to attend this meeting. This is where you will need to convince your students that participating is important. Should they feel obligated to sell just because they are a member of your group? Not really. It’s your job to sell them on why it’s in their best interest to become involved.
2. Track Student Sales Progress
Once you have your students’ attention, let them know that you will hold them accountable to sell. This needs to be communicated from the start. To do this, you will need to meet periodically and track their progress. Hopefully you've already determined how much money your group needs to raise and how many items they will need to sell. If your students know that you are tracking their sales progress, they will be more apt to keep up with the selling. This also teaches your students that success comes by selling a little each day.
3. Make Fundraising Competitive
High school students will become more motivated if you introduce fun and exciting incentives. Consider dividing your group into smaller teams so you can offer special rewards or privileges to the top selling team. You can do this throughout your sale, not just at the end. You can tie the reward to activities that your students already perform as members of the group. For example, if you are a sports team, the team that sells the most after the first day doesn’t have to put equipment away, or is exempt from running at the end of practice.
Successful high school fundraising is the result of your students understanding why they're selling and how they'll benefit.