Who doesn’t want a successful high school fundraiser? The answer seems obvious, and yet there are countless groups that will fall short of their sales goals. Why is that?
Perhaps it’s because these groups are picking the wrong brochure to sell out of. Or maybe they just aren’t doing enough to motivate their students to sell.
Still another reason could be that many communities have limited resources and competition for money can be fierce with so many groups out raising money.
These things can all be a contributing factor; however groups that aren’t prepared to sell will almost certainly fail. Here are 3 essential selling enhancement strategies that will help ensure your success.
1. Have a Fundraising Purpose
Hopefully you’re not selling just because it’s the time of year that you always do a sale. Groups that fundraise without a purpose decide how to spend the money only after they know how much they made. This is a backwards approach that will almost ensure that your sellers will underperform. Instead, your group needs to know why they're selling and how they will benefit. If they are not convinced of this, your sale will probably not succeed. Your purpose is the foundation of your sales campaign and needs to be constantly promoted to your students throughout.
2. Track Your Fundraiser Progress
Waiting until the end of your sale to find out how much money you make is like playing Russian roulette blindfolded. Many sponsors merely hand each seller a student packet, tell them to go sell and then hope for the best. Is it possible to be able to better control of your results? Yes, but it requires some follow through and bookkeeping on your part. The old saying that you get out what you put in is always true. Therefore, unless you want to do a bunch of smaller unproductive fundraisers then tracking your seller progress is the way to go.
In order to effectively track student selling you must first know how much money you'll will need. Then you can establish an individual sales goal for each of your sellers. Finally, based on each seller’s goal you can keep track of their progress by checking in with them on a regular basis. This will help raises the level of accountability. Seller performance can also be enhanced by incorporating motivational incentives on your check in days. Let them know up front that you will be checking their order forms and money envelopes and how much you expect them to sell at each check point.
3. Reward High School Seller Success
Most school fundraising companies provide a basic prize program as part of their program. Unfortunately, many sponsors think this is enough to motivate their group to reach their sales goals. Yet, if you want to reach and even exceed your sales expectations, then you need to do more. We recommend that groups use additional incentives to reward students that work hard and achieve results. You can incorporate a top seller reward, a grand prize drawing or extra prizes or special privileges that can be rewarded during the sale. Rewarding students during the fundraiser is a great way to reinforce the tracking process and positively influence sales outcome.
You may be pleasantly surprised with your results when you put the right kind of additional work into your fundraiser.