If you sponsor a smaller organization, like a high school cheerleader group or middle school band, the kickoff is one of the most important parts of your sale. It gives you the opportunity to set the tone for a successful sale in the minds of your sellers. The time that you invest in preparing for, and then executing, your kickoff presentation can definitely affect your outcome.
So don't simply pass out your materials and say a few words at the end of practice. You’ll always get out what you put in. Successful small group fundraiser kickoffs should be official planned meetings that require between 30-45 minutes of your students time.
Why Have a Sales Kickoff Meeting?
The primary purpose of the kickoff is to generate as much enthusiasm for your sale as possible. Your group must see you as organized, passionate and convincing, otherwise they won't buy in. The more passionate you are, the more excited your sellers will be, and the more they will want to get involved. As a result, you will make more money. You must also be prepared to convince your sellers why they should participate.
Communicate your Fundraiser Purpose
The first thing you should at your meeting is communicate your purpose. Don't assume your group will automatically embrace your campaign. Once you introduce it, you will need to continue to reinforce it throughout your sale. If it's important to you it will be important to them. How will you convince your sellers that your purpose is important to them directly? A well communicated purpose will motivate everyone to work harder.
Reinforce Your Seller Goal
How much will each seller need to sell? Do your calculations ahead of time and come up with a reasonable number. Make sure that you have your students put this number at the top of their order form. For example, “GOAL: 10 or more items”. You can do this by:
- First, determining the total amount of money that each seller will need to raise.
- Then take the retail amount (Use $12.00) and multiply it by your profit percentage to determine the total profit/item.
- Finally, divide the total money needed/seller by the total profit/item to come up with the number of items that each seller will need to sell.
Discuss the Fundraising Process
Pass out your supplies and review the following:
- Order Forms
- Fill in the spaces at the top and review how the order forms will need to be filled out by customers.
- Make sure they only talk to people they know and encourage them to ask their family members to help.
- Sales Brochures
- Review the sales brochure page by page with your sellers.
- You should familiarize yourself with it prior to the kickoff.
- Prize Brochure
- Explain what they can win
- Share that they only have to sell a few items each day to reach their goal.
- Parent Letter
- Make copies of your letter prior to your kickoff
- Money Envelopes
- Explain that money must be collected up front.
- Checks are made payable to your group.
- Money and order forms are due back by the turn-in day.
Maintain High Seller Enthusiasm
- Checking in with your sellers by talking about the sale daily.
Use Additional Fundraising Incentives
Create competition between your sellers by offering fun yet rewarding additional incentives. Here are some examples:
- Top Seller after the 1st day.
- Daily Drawings using our prize drawing coupons.
- Grand Prize Drawing (Sell 5 to get your name in one time. Then for every additional 5 items sold you get your name in additional times)
- Top Overall Seller (Reward the one who works the hardest and turns in the most orders)