If you want to reach your goal, you are going to have to do some effective planning both before and during your sale. If you merely hand out your student packets and expect your students to go out and sell, don’t be surprised by your lack of results in the end. Some sponsors mistakenly feel that the purpose for the sale should be enough to inspire their students to sell. While this is an important factor, don’t assume that it’s going to be enough. Nevertheless, you usually get out what you end up putting in.
Here are 3 questions to ask before your next school fundraiser:
1. Did We Establish Our Fundraising Goal?
This may sound obvious; however it really isn’t so straight forward for many sponsors. There are organizations that need to raise money, yet they don’t feel that establishing a purpose is necessary. They believe that once they have the money they will then figure out how to spend it. This is backwards thinking. Every fundraiser should have a specific purpose and once that’s established, the amount of money needed to achieve it can be determined. There are many people who won’t support a fundraiser unless they know where the money's going to be spent. This also gives you the opportunity to establish trust and accountability. Once people see that the money was spent where it was intended, they will be more likely to support future campaigns.
2. How Will We Communicate it to Our Students?
Once you have established your goal you will need to communicate your goal to everyone. Use your kickoff to discuss this with your students and make sure that your parent letter gets home to your parents.
3. How Will You Help Them Reach it?
Make sure that your students are working towards your goal by reminding them to sell every day. Elementary school wide fundraisers usually do daily announcements over the intercom. Some schools take it further by incorporating periodic prize drawings into their announcements. If you are a high school group, you can actually track your fundraising progress by asking your students to show you their order forms at various times during the sale. High school students can also receive various types of incentives during their check-in dates, like the money game.
As you can see, establishing your goal is only the beginning. It’s going to take work on everyone's part to achieve it.