An effective high school fundraiser kickoff will ensure that you have the foundation you need to reach your financial goal. So how can you be sure you’ll address everything that should be discussed at your meeting?
Hopefully, your students are already excited about being a part of your organization and have a good understanding of what the group is attempting to accomplish. If they're not, you'll have more of a challenge on your hands. Regardless, don't take any group for granted, regardless of the enthusiasm or preceived unity. You should always be prepared to convince your students that your sale is important to the goals of the group and that their selling effort will make a difference.
You’ll want to think about the following as you plan for your kickoff meeting.
Fundraiser Kickoff Meeting Objectives
- Ensure a strong foundation and purpose
- Equip your students to sell
- Establish momentum
- Encourage student success
3 Major Kickoff Sales Goals
1. Understand the Process
Hopefully you've established an individual seller goal based on the amount of money that needs to be raised. Here are a few important questions to ask yourself before your meeting:
- Will your students know what to do?
- Why are they selling?
- What are your sales expectations?
- How much time do they have?
- Who should they approach?
- Who should checks be made payable to?
2. Prepare for Success
Don’t just hand out your sales materials and expect your students to sell. You should spend some time reviewing the sales brochure so that they are comfortable with the items and the pricing. This helps to better equip them to answer any questions from potential customers. The more familiar they are with the catalog the more likely they will show it to others.
Have your students fill out the top of the order form and explain how it works by going through an example. This will ensure that the order form is filled out correctly throughout the sale.
Review the prize program and explain what it’s going to take to reach the different prize levels. Hopefully you’ve picked a program that your students will be excited about. Also, if the company has provided you with a parent letter make sure that you tell your students to review it with their parents.
3. Push Towards the Goal
Once your students are ready to start, it will be important to maintain the momentum throughout the sale. Don’t expect that they will automatically sell because they seem enthusiastic at the kickoff. It’s better if you can convince your students to commit to a small daily sales goal. To ensure that your students are doing this you should:
- Regularly remind them about working towards their sales goal
- Incorporate additional incentives during your sale that encourage selling
- Track their progress to ensure that they are keeping up
High school fundraising is a hands-on process that requires as much out of you as you expect from your students. If your students are inspired as well as held accountable, you should experience success.