Otis Spunkmeyer cookie dough brochure features nine top-selling flavors with 36 pre-portioned cookies per box—Orthodox Union Dairy Kosher Certified with 0 grams trans-fat.
Items Sold | Group Profit |
100 - 249 | $780 - $1,942 |
250 - 399 | $2,012 - $3,212 |
400 - 749 | $3,320 - $6,217 |
750+ | $6,413+ |
An online store with over 500 items is included with this fundraiser.
Program Details
- Supplies: No upfront cost
- Packaging: Orders packed by the seller
- Profit: 40%
- Average Price: $23
- Delivery: Orders are delivered within 3-4 weeks after order forms are processed. Shipping Guidelines
- Online Store: View sample store
Nutrition facts are available upon request.
Sell online without a brochure? Learn more
Add a Prize Program
Calculate Your Profit
Have a question?
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What Our Customers Say
How it Works
How do we raise money?
Your group profits when participants take orders from your Otis Spunkmeyer cookie dough brochure.
Do participants get a brochure to show?
Yes. Every participant receives a brochure, order form, and money envelope.
Is money collected up front?
Yes. Supporters can pay by check, cash, money order, or cashier's check.
They also have the option to pay using their phone. (These orders still need to be written on the order form)
Are there any fees?
There are no setup fees or supply costs to start an Otis Spunkmeyer cookie dough fundraiser.
Can participants earn prizes?
Yes. Our prize programs are optional but recommended. You can boost sales by incentivizing your participants. It's important to discuss your incentive plan at your kickoff meeting. Then, continue to remind your participants about your prizes throughout your campaign. This will keep them motivated to sell.
There is no cost for our incentives.
How soon can we start?
You'll receive an agreement to sign after you submit our Start a Fundraiser form. It will take at least 7-10 business days to process your order and pack and ship your supplies.
How long is the fundraiser?
Your sale lasts for two weeks. You can always change your end date. Let us know before your sale is over.
How long can cookie dough be left unrefrigerated?
Otis Spunkmeyer Cookie Dough can be left at room temperature for 6-8 hours.
What are your cookie dough baking instructions?
PREP: Do not thaw before baking. Preheat oven to 350 degrees Fahrenheit.
BAKE: Place frozen cookie dough pieces 2" apart on an ungreased cookie sheet. Bake at 350 for 13-15 minutes or until the edges are golden brown. Bake to an internal temperature of 160 degrees Fahrenheit.
COOL: Let cool for 15 minutes before removing from the baking pan. Cookies will remain soft after cooling.
Online Store
Can we also raise money online?
Online selling is an integral part of your Otis Spunkmeyer cookie dough fundraiser. Before your start date, you'll receive instructions so your participants can register. Once registered, they can invite friends and family to shop at your store.
Selling online adds a 2nd way for your group to raise money.
Your online store will include additional items not found in the brochure.
Do participants need to register?
Registration is the most effective way to generate Otis Spunkmeyer cookie sales online. Once registered, participants can invite friends and family to your online store using text, social media, and email. They'll also be able to log into their sales portal anytime and track their online sales.
Once potential supporters arrive at your store, the participant's name and group appear at the top of the page. This helps to personalize your fundraiser. For example, "Thank you for supporting John Doe with ABC High School Band!"
Registered sellers will also be eligible to earn credit toward prizes. We encourage groups to supplement our prize program with their rewards. This can bring in even more sales. Here are some incentive ideas.
Do we receive a group link?
There are two ways to promote your store:
- Registration: By default, your group will receive its group ID number. Participants will need it to register and share your store with others using social media, text, and email.
- Direct Link: We can create a unique link to bypass the registration process. You can then post the link on your website and social media channels. Your group could also share your link with their friends and family. If you want this option, let us know in the comments section when submitting your Start a Fundraiser form.
By promoting a direct link, you can only track online sales as a group, not by individual sellers. As a result, participants would not receive prize credit for selling online.
Online Ship-to-Group Orders
Another limitation with a single store link is getting items to online customers who choose the 'ship to group' option. Typically when participants register and send out their unique links, and customers make a purchase, orders are automatically tied to a particular seller.
Any items are shipped to the group already packed inside the seller's box with their other brochure items. Participants then deliver these items to their customers.
But with the single link option, you must let any 'ship to group' buyers know to pick up their order because it won't be associated with any seller.
Can we accept donations?
Yes, Otis Spunkmeyer can be set up to accept donations. You make 70% of the donated amount. You can turn this feature off when logged into your portal.
Donations do not count toward items sold.
Can buyers credit more than 1 participant?
Yes. Buyers can choose to support more than 1 participant. Before continuing to the store, supporters would need to select a participant. Then choose the 'Support another seller' link to add another participant.
However, participants themselves need to register individually. Each participant has their own login and sharing options.
When does our online store close?
Your online store closes once we receive your brochure order forms.
When do we receive our online profit payment?
Your online profit will be credited toward your brochure sales invoice. You will receive a check if your online sales profit exceeds your brochure sales invoice.
Making Sales
Is there a minimum order?
There are no order requirements for an Otis Spunkmeyer cookie dough fundraiser.
How much money can we make?
You'll need to know your group size and participant goal. Here's how you can estimate your profit:
Calculation Steps
- Participant Count x Participant Item Goal = Items Sold
- Items Sold x Average Retail Price = Gross Sales
- Gross Sales x Profit % = Group Profit
Example
- Let's say you have 60 participants and set your participant item goal at 10. The items sold would be 60 participants x 10 Items/participant = 600.
- Next, determine your gross sales. The average retail price is about $23, so your gross sales would be 600 Items x $23 = $13,800.
- Since your profit is 40%, your group profit would be $13,800 x 40% = $5,520.
Keep in mind our example is only an estimated profit. In reality, participants probably won't sell the same number of items. In addition, the average retail dollars sold per seller will vary.
Can we track our sales?
Brochure: You probably won't know how many orders you get until you collect your order forms. But some strategies can give you a ballpark idea. Learn how to track your fundraising progress
Online: You'll be able to track online sales in real time. By logging into your dashboard, you'll see the following:
- Which participants have registered
- Email and social share activity
- Participant and group sales progress
How do we receive our money?
Brochure Sales: Money and order forms are turned in at the end of the sale. The money gets deposited in the group's account, and the order forms are processed.
Once orders are processed, the group receives its sales reports and invoice. The group sends a check for the invoice amount and keeps the rest as profit.
Online Sales: We deduct your online sales profit from your invoice. We'll send you a check for the difference if you raise more money online.
Donations: Any profits from donations are deducted from your brochure invoice.
What is our profit?
Groups make 40% off all brochure and online sales.
You receive 70% of online donations.
(Use the 'Calculate Your Profit' calculator at the top of the page to learn how much money your group can make)
What about sales tax?
Certain states require that we collect and remit sales tax on your behalf to your state's Department of Revenue. We will need to charge sales tax if your state has determined that we have established nexus and you are not tax-exempt. See our brochure fundraising tax guide for more information.
Shipping
How soon do we receive our order?
We deliver brochure orders to your group 3-4 weeks after receiving your order forms. Online orders generally ship to customers within three business days after purchase.
How are online customers notified about their orders?
Customers receive a confirmation email when they place their order. A notification email is sent once their order ships.
Where do orders ship to?
Product ships out of our Indiana warehouse to all the lower 48 states.
How is our order packed?
Orders are prepacked and delivered by the seller.
Is there a shipping fee?
A shipping fee is charged based on the total items sold by your group.
Items Sold | Profit | Shipping Fee |
100-249 | 40% | $1/Item |
250-399 | 40% | 75¢/Item |
400-749 | 40% | 50¢/Item |
750+ | 40% | 25¢/Item |
Minimum Order Requirement: Your group must sell at least 100 'ship to group' items. If you fall short of 100 items, you must purchase additional items to meet or exceed 100 or pay the actual cost to ship the order to your group. 'Ship to group' includes refrigerated or unrefrigerated items.
NOTE: Only ship-to-group items count toward reaching the shipping fee tiers. Ship-to-group items appear on a paper order form or online, where customers choose to have their order shipped directly to you.
Brochure Sales
Sellers show buyers a brochure, and they write their order on the order form and payment. All brochure orders are shipped to your group. Buyers do not pay a shipping fee.
Online Sales:
Sellers invite buyers to shop at your online store using email, text, and social media. There are two ways that buyers can choose to have their online order shipped:
1. Ship to Buyer
Customers pay a shipping fee to have their orders shipped directly to them at checkout—free shipping on all orders over $100.
Order Amount | Shipping Cost |
$0-$10 | $7.99 |
$10.01-$20 | $9.99 |
$20.01-$30 | $11.99 |
$30.01-$40 | $12.99 |
$40.01-$50 | $14.99 |
$50.01-$100 | $15.99 |
Over $100* | Free |
*The following states have a $120 free shipping minimum order requirement: AZ, CA, CO, ID, MT, ND, NM, NV, OR, SD, UT, WA, WY
Only nonperishable items are shipped to the buyer.
2. Ship to Group
Instead of paying the shipping fee, online customers can choose the 'ship to group' option. They pay a 5% processing fee to ship their order to your group.
For example, a $50 order would be charged an additional $2.50 ($50 x 5% = $2.50). The total cost for the order would therefore be $52.50.
We then combine all 'ship to group' orders and ship them to your location along with your brochure order.
Nonperishable and perishable items can be ordered online and shipped to your group if you use a cookie dough or frozen food brochure.
An extra fee for a liftgate, inside delivery, and delivery to a residential address will be charged.
Groups with over 100 participants
As long as groups with over 100 members average $20 or more in retail sales per enrolled participant, they will avoid our supply cost fee. (Since the average price of an item listed in a typical cookie dough or frozen food brochure is about $20, that is about 1 item per enrolled participant)
Ave. Retail Sales / Enrolled | Supply Cost Fee |
$0-$9.99 | $1 / Enrolled |
$10-$14.99 | 75¢ / Enrolled |
$15-$19.99 | 50¢ / Enrolled |
$20+ | No Charge |
A quick way to determine your average retail sales per enrolled participant is to divide your total sales by your group enrollment. Consider the following two examples.
If your group raises:
- $2,500 with 150 participants, your average retail sales per enrolled participant would be $16.67. You would be charged 50¢ x 150 = $75 (See chart above).
- $3,500 with 150 participants, your average retail sales per enrolled participant would be $23.33. You would not be charged a supply fee because you reached $20 per enrolled participant.
Another way is to multiply $20 by your enrollment number. So if you have 150 participants, your shipping would be free if your retail sales are $3,000 or more (150 members x $20 items/member).
Keep in mind that many sellers will sell more than two items while others may not sell at all. You shouldn't incur a shipping fee if your group averages about two or more items.
Additional fees are added to the invoice. Order delivers within 3-4 weeks after the company receives order forms. Big Fundraising Ideas is not responsible for products not stored properly.
Late orders not received to be added to the first order will not count towards the shipping minimum order requirements. The group will also be responsible for any late order shipping fees.
Do you ship orders to sellers?
There is no ship-to-seller option available for an Otis Spunkmeyer cookie dough fundraiser.
How are product issues handled?
If you have any items that need replacing, you must submit a form that we'll attach to your delivery notification email. Sellers will have seven days to report any missing or damaged items. Groups are allowed one submission per fundraiser.
There’s a reason Otis Spunkmeyer cookie dough has been the exclusive supplier of large retailers like Subway restaurants and Burger King for several years. Not only has it grown to become the number 1 selling brand in food service cookie dough in the United States, but Otis is also the top-selling cookie dough in fundraising.
The parents of today’s children can remember their Otis Spunkmeyer fundraiser for their school. The brand has partnered with large school organizations like DECA (Distributive Education Clubs of America) since 1987.
The school fundraising market was near and dear to founder Ken Rawlings who often hosted employee’s kids in after-school activities. Children even experienced tours via a twin-engine vintage plane owned by the company.
You’ll find ‘No Funky Stuff’ in any Otis Spunkmeyer cookies. Made without artificial flavors or colors, high-fructose corn syrup, or partially hydrogenated oils, they’re synonymous with quality ingredients and superior taste. And with a shelf life of 10-60 days and clear labeling on every box, customers can have confidence that what they are consuming is fresh baked.
Although the shift to ‘clean label’ has not come easily to many experienced food manufacturers due to reformulating challenges, Otis has gracefully executed it while maintaining its great flavor. There is always a risk and reward with any reformulation process. Many consumers are quick to write off companies due to a resulting change in taste.
Ever wonder where the calories in Otis Spunkmeyer chocolate chunk frozen dough come from? Here’s the breakdown—41.9% from fat, 4.7% from protein, and 53.5% from carbohydrates. One chocolate chunk cookie has about 170 calories. You could burn that off in about 13 minutes swimming in a pool, 18 minutes jogging, 24 minutes cycling, and 45 minutes going on a casual walk. Not a bad trade for a freshly baked cookie.Rawlings attributes the Otis name to his 12-year-old daughter, who suggested a “quirky name”. Starting in retail, the first store opened in 1977 in Oakland, CA. 2 years later, they opened their first cookie dough manufacturing facility in San Leandro. By 1983 it had grown to 20 cookie stores but then decided to change from retail to wholesale and sold its stores.
By the end of the 1980s, over 40,000 restaurants, delis, cafeterias, and hospitals were serving Otis Spunkmeyer cookies. Otis introduced retail frozen cookie dough, first sold in grocery stores in 1990.
The brand expansion was the focus throughout the 1990s after acquiring the Sweet Happenings muffin company and introducing Danishes and brownies in 1998. Otis was acquired by a global specialty bakery company in 2006, now known as ARYZTA AG.
In 2015 Otis started selling its cookies, cakes, and muffins directly to consumers in stores throughout North America.Probably best known for its chocolate chunk cookies, there are other delicious treats they’re also known for. Otis Spunkmeyer muffins are a mainstay and have been around since 1990.
It turns out that five characteristics make for a mouthwatering Otis muffin, including fresh taste and moist appearance, visible inclusions on the crown and through, and of course, a variety of popular flavors that can be enjoyed any time of the day. The most popular muffin flavor is chocolate muffins.
Other Otis products include cake products like Cinnamon Streusel Coffee Cake, Mini Chocolate Cupcakes, Frosted Golden Crème Cake, and brownies.
But if you still want to keep it simple and focus only on selling Otis Spunkmeyer cookie dough, you can’t go wrong, profiting off the eight most popular flavors on the planet.Their spherical deliciousness is simply mouthwatering. Otis is proud of theirs. What makes a chocolate chip cookie so good? Why it’s the chocolate chips, of course. They use 45 million pounds of chocolate chips and chunks each year. May 15th is National Chocolate Chip Day, so have plenty of Otis Spunkmeyer chocolate chip cookie dough ready so you and your family can celebrate.
The best part is you can enjoy a chocolate chunk cookie plain, as an ice cream sandwich, dipped in even more chocolate, or perhaps freshly baked into your mother’s delicious banana bread. No matter how you eat them, your taste buds will greatly appreciate it.