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How to Achieve Your School Fundraising Goal

By Clay Boggess on Sep 22, 2014
How to Achieve Your School Fundraising Goal

Simple ways to help your students succeed

Sponsors that do their homework already know what their school needs. You can also find out if there’s a common thread that keeps popping up as you talk to others.

The next step is to find out how much money needs to be raised. Setting your school fundraising goal is important because everyone will need to know what it’s going to take to achieve the purpose.

Yet merely establishing your purpose and financial goal are still not enough. You’ll want to ensure that your students understand what they need to do as well. By establishing sales expectations for your students, they’ll be able to do their part and work towards a common goal more easily.

Establish Individual Seller Goals

Setting individual seller goals is as important as the overall group goal. Everyone must know what’s going to be required from them individually by setting a fundraising goal for each seller that will help the group as a whole achieve their ultimate results.

This is relatively easy to determine. Let’s say that a school has a total of 500 students and needs to raise $10,000. If you divide $10,000 by 500, each student would need to raise $20 profit. If the school is receiving 40% profit, each student would need to sell $20 ÷ 0.40 = $50 worth of items. If the average retail price in the brochure is $10, then each student would need to sell 5 items or more. Groups need to promote both their overall school fundraising goal as well as each seller's individual goal throughout the sale.

Set Short Term Sales Goals

Let’s say you're a small cheerleader group with 25 members who have to raise $5,000. Each participant would then need to raise $200 profit each. Each seller would need to sell 50 items to reach the $500 retail goal ($200 ÷ 0.40 =$500). 50 items can seem overwhelming unless you divide it up into smaller amounts over the course of the fundraiser. If the group was planning to sell for 2 weeks that would mean each cheerleader could sell an average of 4 items each day for 14 days. They would thus exceed their 50 item goal. 4 items per day is much easier for students to grasp than 50 items over 2 weeks.

This type of approach also works to encourage ambitious elementary school students to exceed their individual goals as well. If they see a particular prize that they want at a higher level, they can set smaller, more manageable daily goals.

Track your Fundraising Progress

For larger groups such as school wide elementary and middle schools, it will be harder to track your sales progress, but still possible. One way is to do periodic drawings during the sale for students who turn in prize drawing coupons. Every time a student sells 5 items they turn in a prize coupon. The sponsor then announces prize winners throughout the sale as students names are drawn out of the box. To achieve maximum benefit, make sure everyone knows about the drawings ahead of time. In addition to students winning additional prize incentives, you can also announce who's turning in the most coupons and make it a fun competition. In the end, it will be important to verify the coupons by matching them up with the actual order form.

It's much easier to track sales progress for smaller high school groups. Make sure to meet with your group on a regular basis throughout your fundraiser and ask them how much they've sold. Ask them to show you their order forms and money envelopes. This will ensure they are also collecting money with their orders. It may also be a good idea to post the sales progress for everyone to see. The following graph can be used to track your sales progress:

Student Name  Items Sold
(Day 1) 
Items Sold 
(Days 2-7) 
Items Sold 
(Days 8-14) 
Total Items Sold Estimated Profit 
 John Doe  4  3  4  11  $52.80

You can also make your check-in days fun and exciting by incorporating incentives like the money game. Following these steps will help you achieve, and even exceed your school fundraising goal.

See our brochure fundraisers

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