How do you know if your high school students are actually out selling or not? At least you thought they appeared interested at your kickoff meeting. In any case, you’re still hoping they’re approaching people and asking them to buy. You may even be reminding them to sell on a regular basis. After all, the best you can hope for is that everyone does what you ask them to do, right?
Unfortunately no matter what sponsors do, many find out after it’s too late that most didn’t actually sell anything at all. As a result, the group doesn’t meet its financial objectives and sponsors are frustrated and feel they’ve wasted their time.
Here's how you can rescue your high school fundraiser, before it’s too late.
Identify the Fundraiser Warning Signs
Here are some of the red flags to look for:
- Students haven’t asked for additional order forms. As students fill up their initial order form, they usually request an additional form so they can keep selling.
- Nobody’s talking about the sale or asked any questions.
- You don’t see sales materials in your student’s hands.
Once you’ve identified some possible warning signs, there are things you can do that may help.
- Offer a conditional motivator. Attempt to spice up your sale by offering an additional incentive that will get your student’s attention.
- Refocus your sellers. Schedule a follow-up meeting with your students to review your goals and objectives.
- Extend the sale. If necessary, give your students more time to sell. Make sure they know that you are giving them additional time to reach their sales goal.
Track Your Fundraising Progress
The best way to prevent a poor sale is to be proactive from the beginning. Inform your students that you’ll be checking to make sure they’re selling. We recommend having 3 check-in days where students must verify how many items they’ve sold on their order forms. Let them know that they’ll also need to show you their money collection envelopes. Document their progress on paper or electronically. Many sponsors offer incentives on their check-in days to help facilitate the process.
If you’re willing to track your sale, you’ll not only prevent unwanted sales surprises but you’ll reinforce your expectations.