No one should doubt the enthusiasm and excitement that many younger students have for selling. The idea of winning prizes seems to motivate them to want to succeed. However, older high school students are not so easy or forgiving. They often appear skeptical, and at worst, simply disinterested.
However, there are ways to inspire older students to get out and sell. And they can be just as productive as their younger peers. It’s just a matter of understanding their unique characteristics and what their hot buttons are.
Here are 3 essential steps that can lead to more productive high school fundraisers:
1. Have a Fundraiser Kickoff Meeting
Some sponsors are content to simply wait for their students to drop by and pick up their sales materials. Others will hand out their materials at the end of class or practice and tell their students to bring back the money in a couple of weeks. However, if you want your sale to succeed, you'll need to commit to a meeting with your students. Kickoff meetings allow sponsors to discuss their goals and objectives of the sale with everyone together at the same time. You’ll need to convince your students why they need to participate, how much they need to sell and the purpose for the sale.
2. Meet with your Sellers on a Consistent Basis
Many sponsors feel the kickoff is enough to ensure success. Some groups may have logistic problems, making periodic meetings difficult. However, it's worth it to occasionally check in on student progress and reaffirm your objectives. This does a couple of things. First, it’s reinforces the importance of the fundraiser to your sellers. Second, meeting regularly with your students will send a strong message of accountability. For this to work, you'll need to continue to remind your students when and where the meetings will take place.
3. Provide Additional Selling Motivators
If sponsors want productive high school fundraisers, they’ll want to use additional incentives. If students know they have a chance to win a prize, privilege or cash for selling, they'll work harder. One program that works particularly well with high school students is our money game.
By getting creative, you don’t have to give away cash, or even prizes. Instead, you can provide special privileges that you know will motivate your group to sell. For example, baseball players who sell a certain number of items by Tuesday don’t have to run at the end of practice. There are several ways that you can motivate your students that will help keep them focused on selling.
Sponsors who put the time and energy into their sale, will usually reap what they sow.