How to prepare high school students for fundraisers
Unlike any other school-aged group, high school students need to know why they should participate in your fundraiser. At best they’re skeptical, while indifference may actually be more accurate. Expecting them to participate just because they’ve chosen to be a part of your group is assuming too much. So if you really want them to become involved, they’ll need to know how your campaign will benefit them directly, not just help your group.
Your first and most significant opportunity to persuade them to become involved comes during your kickoff meeting. A well-planned presentation needs to include your purpose, sales goal as well as a concise explanation of the selling process.
Your students should feel a part of the purpose and become fully convinced that it’s going to help them succeed as a group member. They also need a sales benchmark to hit. How much are you expecting them to accomplish? If you want them to just go out and collect orders and money with no target to aim for, you probably shouldn’t expect very much in return. On the other hand, a specific goal gives them a sense of accomplishment once they’ve reached it.
Will your students fully understand the process and what types of questions can you anticipate them asking? High school students tend not to raise their hand, so your presentation will need to be well thought out and clear. Regardless, check in for understanding by asking questions that you feel they’ll need to know the answers to.
Yet these things only cover the basics. Your students will need more if you expect them to thrive. Here are 3 high school fundraiser tools that you should add to your campaign if you really want your students to reach and exceed your goals.
1. Prospect Lists Provide a Compass
In the same way that it’ll be hard to motivate your students without a fundraising purpose, if you simply tell them to go out and sell, many of them will struggle. That’s why you need to also incorporate a prospect brainstorming exercise into your kickoff meeting.
High school students have a better chance at succeeding if they already know and feel comfortable with the people that they plan to approach. Like with anything else, you need to help them create a sales plan. This can be done by having them right down a list of names of people that they believe will support your organization. Examples might include people that they know through their church, their parents’ friends or other family acquaintances.
Starting off with a prospect list in hand not only gives them needed confidence, but it also allows them to track their own progress as they move through the contacts.
Most importantly, arming your students with prospect lists helps establish needed momentum that ultimately determines your overall success.
2. Progress Tracking Enhances Accountability
You also need high school fundraiser tools that promote student accountability. If students know up front that you plan to monitor their sales, they’re more apt to become involved with your campaign. And this doesn’t have to seem coercive. You can inform them that updates will be posted periodically so they can see their progress relative to their peers. This should foster competition, which naturally leads to more sales.
3. Fundraising Incentives Drive Sales
If you want your students to become involved with you cause, you’ll need to incentivize them. You can choose to motivate them with tangible gifts, like money or gift cards, or by incorporating special group-related privileges. For example, you can choose a prize for the student who brings in the most orders or money. If you want to make more students feel like they can win, have a drawing. Anyone who meets the minimum sales requirements is automatically entered.
Knowing what high school fundraiser tools to select is only the first step. Now you just have to implement them.