How Fundraising Sales Tools Define Your Success

Put your sales tools to work and reach your sales goal.

There's more to raising money than finding the perfect brochure to sell out of or choosing the right prize program that will motivate your students. To be successful, groups should focus more on leveraging the fundraising sales tools provided by their company.

There are two types of sales tools that groups can utilize when trying to raise money. The first type focuses on selling materials to help the sale run smoothly. One example we provide to our customers is our fundraiser supply kit. The kit includes items that help the sponsor run their program.

The second type helps to increase sales further. For example, we encourage our customers to incorporate additional incentives into their campaigns.

Here are three ways that you can effectively implement your fundraising sales tools:

1. Review your Sales Tools

Your company should be providing you with access to your tools from their website, email notices, and mailed literature. For example, our school-wide accounts receive a fundraising guidebook inside their supply kit box about a week before kickoff. We encourage our customers to spend time reviewing it so they will know how to run their sales effectively. If questions arise, they have time to contact us before their kickoff. This way, they are well prepared and will know what to do.

They can then focus more on promoting their sale to maximize results.

2. Prepare for the Kickoff Meeting

Discuss with your team how you plan to implement your tools. For example:

• When will student fundraiser packets be distributed?
• Who will be making the announcements?
• How will reminder notices be sent home?
• How will additional incentives be incorporated?

3. Put Your Fundraising Plan into Action

If you've done your preparation, the last thing is to put your plan into action and monitor the progress.

See our brochure fundraisers.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.