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Cinnamon Rolls & Pretzels

Cinnamon Rolls & Pretzels

Cinnamon Rolls & Pretzels brochure is known for its quality and great taste. Sell our delicious 4-pack cinnamon rolls and Ben's soft pretzels. Our cinnamon rolls are made with the perfect combination of cinnamon and brown sugar.

An online store with over 500 items is included with this fundraiser.

Items Sold Group Profit
150 - 299 $750 - $1,495
300 - 749 $1,800 - $4,494
750+ $5,250+

Have a question? Contact us

Program Details

Nutrition facts are available upon request.

Sell online without a brochure? Learn more

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Calculate Your Profit

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What Our Customers Say


We were pleased with the Auntie Anne’s & Cinnabon Fundraiser.

Sarah Brasseaux - PTO President
East Chambers Primary

Everything was great and Clay took care of any issues we had quickly.

Clara Quesada-Llopiz - Member-at-Large
St Thomas the Apostle School

Clay was easy to work with and answered all questions promptly.

Sarah Brasseaux - PTO President
East Chambers Primary

There was a hiccup with the shipping costs which costs us more in the long run. Supply chain issues tried to stop this fundraiser but Clay helped navigate all challenges.

Amber Thompson - Fundraising Coordinator
Coyote Valley Elementary

It was great.

Clara Quesada-Llopiz - Member-at-Large
St Thomas the Apostle School

The delivery went great and I love how the orders are packaged. It made it easy and organized for distribution. We had 2 orders with missing items and I submitted the paperwork for that earlier this week.

Amber Thompson - Fundraising Coordinator
Coyote Valley Elementary

Things went very smoothly! It was so helpful that the boxes were already labeled with the girls names and ready for them to just take! Thanks for all of your help!

Ashleigh Neitzel - Cheer Sponsor
West Lincoln Broadwell Cheer

The fundraiser was amazing and easy to use. All item came packaged by child so distribution was a breeze. Clay made the whole experience very easy and smooth.

Amber Thompson - Fundraising Coordinator
Coyote Valley Elementary
Questions about Cinnamon Rolls & Pretzels?

How it Works

How do we raise money?

Your group profits when participants take orders from your Cinnamon Rolls & Pretzels brochure.

Do participants get a brochure to show?

Yes. Every participant receives a brochure, order form, and money envelope.

Is money collected up front?

Yes. Supporters can pay by check, cash, money order, or cashier's check.

They also have the option to pay using their phone. (These orders still need to be written on the order form.)

Are there any fees?

There are no setup fees or supply costs to start a Cinnamon Rolls & Pretzels fundraiser.

Can participants earn prizes?

Yes. Our prize programs are optional but recommended. You can boost sales by incentivizing your participants. It's important to discuss your incentive plan at your kickoff meeting. Then, continue to remind your participants about your prizes throughout your campaign. This will keep them motivated to sell.

There is no cost for our incentives.

Learn about our prize programs.

How soon can we start?

You'll receive an agreement to sign after you submit our Start a Fundraiser form. It will take at least 7-10 business days to process your order and pack and ship your supplies.

Learn about our timeline.

How long is the fundraiser?

Your sale lasts for two weeks. You can always change your end date. Let us know before your sale is over.

Online Store

Can we also raise money online?

Yes, online selling is integral to your Cinnamon Rolls & Pretzels fundraiser. Before your start date, you'll receive instructions so your participants can register. Once registered, they can invite friends and family to shop at your store.

Selling online adds a 2nd way for your group to raise money.

Your online store will include additional items not found in the brochure.

Do participants need to register?

Registration is the most effective way to promote a Cinnamon Rolls & Pretzels fundraiser online and drive traffic to your store. Once registered, participants can invite friends and family to your online store using text, social media, and email. They'll also be able to log into their sales portal anytime and track their online sales.

Once potential supporters arrive at your store, the participant's name appears at the top of the page, which helps to personalize the fundraiser. For example, "Your purchase supports John Doe". Encourage your sellers to personalize the visitor experience even more by uploading their pictures when logged into their dashboard.

Registered sellers will also be eligible to earn credit toward prizes. We encourage groups to supplement our prize program with their rewards. This can bring in even more sales. Here are some incentive ideas.

Do we receive a group link?

There are two ways to promote your store:

  1. Registration: By default, your group will receive its group ID number. Participants will need it to register and share your store with others using social media, text, and email.
  2. Direct Link: We can create a unique link to bypass the registration process. You can then post the link on your website and social media channels. Your group could also share your link with their friends and family. If you want this option, let us know in the comments section when submitting your Start a Fundraiser form.

By promoting a direct link, you can only track online sales as a group, not by individual sellers. As a result, participants would not receive prize credit for selling online.

Online Ship-to-Group Orders

Another limitation with a single store link is getting items to online customers who choose the ship-to-group option. Typically, when participants register and send out their unique links, and customers make a purchase, orders are automatically tied to a particular seller.

Any items are shipped to the group already packed inside the seller's box with their other brochure items. Participants then deliver these items to their customers.

But with the single link option, you must let any ship-to-group buyers know to pick up their order because it won't be associated with any seller.

Can we accept donations?

Yes, Cinnamon Rolls & Pretzels can be set up to accept donations. You make 70% of the donated amount. You can turn this feature off when logged into your portal.

Donations do not count toward items sold.

Can buyers credit more than 1 participant?

Yes. Buyers can choose to support more than 1 participant. Before continuing to the store, supporters would need to select a participant. Then, choose the 'Support another seller' link to add another participant.

However, participants themselves need to register individually. Each participant has their own login and sharing options.

When does our online store close?

Your online store closes once we receive your brochure order forms.

When do we receive our online profit payment?

Your online profit will be credited toward your brochure sales invoice. You will receive a check if your online sales profit exceeds your brochure sales invoice.

Making Sales

Is there a minimum order?

There are no order requirements for a Cinnamon Rolls & Pretzels fundraiser.

How much money can we make?

You'll need to know your group size and participant goal. Here's how you can estimate your profit:

Calculation Steps

  1. Participant Count x Participant Item Goal = Items Sold
  2. Items Sold x Average Retail Price = Gross Sales
  3. Gross Sales x Profit % = Group Profit


  1. Let's say you have 60 participants and set your participant item goal at 10. The items sold would be 60 participants x 10 Items/participant = 600.
  2. Next, determine your gross sales. The average retail price is about $21, so your gross sales would be 600 Items x $21 = $12,600.
  3. Since your profit is 40%, your group profit would be $12,600 x 40% = $5,040.

Keep in mind our example is only an estimated profit. In reality, participants probably won't sell the same number of items. In addition, the average retail dollars sold per seller will vary.

Can we track our sales?

Brochure: You probably won't know how many orders you get until you collect your order forms. But some strategies can give you a ballpark idea. Learn how to track your fundraising progress

Online: You'll be able to track online sales in real time. By logging into your dashboard, you'll see the following:

  • Which participants have registered
  • Email and social share activity
  • Participant and group sales progress

How do we receive our money?

Brochure Sales: Money and order forms are turned in at the end of the sale. The money gets deposited in the group's account, and the order forms are processed.

Once orders are processed, groups receive their sales reports and invoices. The group sends a check for the invoice amount and keeps the rest as profit.

Online Sales: We deduct your online sales profit from your invoice. We'll send you a check for the difference if you raise more money online.

Donations: Any profits from donations are deducted from your brochure invoice.

What is our profit?

Groups make 40% off all brochure and online sales.

You receive 70% of online donations.

(Use the 'Calculate Your Profit' calculator at the top of the page to learn how much your group can make.)

What about sales tax?

Certain states require that we collect and remit sales tax on your behalf to your state's Department of Revenue. We will need to charge sales tax if your state has determined that we have established nexus and you are not tax-exempt. See our brochure fundraising tax guide for more information.


How soon do we receive our order?

We deliver brochure orders to your group 3-4 weeks after receiving your order forms. Online orders generally ship to customers within three business days after purchase.

How are online customers notified about their orders?

Customers receive a confirmation email when they place their order. A notification email is sent once their order ships.

Where do orders ship to?

The product ships from our Indiana warehouse to all the lower 48 states.

How is our order packed?

Orders are prepacked according to each seller.

Is there a shipping fee?

A shipping fee is charged based on the total items sold by your group.

Items Sold Profit Shipping Fee
100-249 40% $1/Item
250-399 40% 75¢/Item
400-749 40% 50¢/Item
750+ 40% 25¢/Item

Minimum Order Requirement: Your group must sell at least 100 ship-to-group items. If you fall short of 100 items, you must purchase additional items to meet or exceed 100 or pay the actual cost to ship the order to your group. Ship-to-group includes refrigerated or unrefrigerated items.

NOTE: Only ship-to-group items count toward reaching the shipping fee tiers. Ship-to-group items appear on a paper order form or online, where customers choose to have their order shipped directly to you.

Brochure Sales

Sellers show buyers a brochure, and they write their order on the order form and payment. All brochure orders are shipped to your group. Buyers do not pay a shipping fee.

Online Sales:

Sellers invite buyers to shop at your online store using email, text, and social media. There are two ways that buyers can choose to have their online order shipped:

1. Ship to Buyer

Customers pay a shipping fee to have their orders shipped directly to them at checkout—free shipping on all orders over $99. Additional fees apply for ship-to-home shelf-stable cookie dough.

Order Amount Shipping Cost
$0-$10 $9.99
$10.01-$20 $10.99
$20.01-$30 $11.99
$30.01-$40 $12.99
$40.01-$50 $13.99
$50.01-$60 $14.99
$60.01-$99 $15.99
Over $99 Free

Ship-to-home items include nonfood items, nonfrozen food, and shelf-stable cookie dough.

2. Ship-to-Group

Instead of paying the shipping fee, online customers can choose the ship-to-group option. They pay a 5% processing fee to ship their order to your group.

For example, a $50 order would be charged an additional $2.50 ($50 x 5% = $2.50). The total cost for the order would therefore be $52.50.

We then combine all ship-to-group orders and ship them to your location along with your brochure order.

Nonperishable and perishable items can be ordered online and shipped to your group if you use a cookie dough or frozen food brochure.

An extra fee for a liftgate, inside delivery, and delivery to a residential address will be charged.

Groups with over 100 participants

As long as groups with over 100 members average $20 or more in retail sales per enrolled participant, they will avoid our supply cost fee. (Since the average price of an item listed in a typical cookie dough or frozen food brochure is about $20, that is about 1 item per enrolled participant.)

Ave. Retail Sales / Enrolled Supply Cost Fee
$0-$9.99 $1 / Enrolled
$10-$14.99 75¢ / Enrolled
$15-$19.99 50¢ / Enrolled
$20+ No Charge

A quick way to determine your average retail sales per enrolled participant is to divide your total sales by your group enrollment. Consider the following two examples.

If your group raises:

  1. $2,500 with 150 participants, your average retail sales per enrolled participant would be $16.67. You would be charged 50¢ x 150 = $75 (See chart above).
  2. $3,500 with 150 participants, your average retail sales per enrolled participant would be $23.33. You would not be charged a supply fee because you reached $20 per enrolled participant.

Additional fees are added to the invoice. Orders are delivered within 3-4 weeks after the company receives order forms. Big Fundraising Ideas is not responsible for products not stored properly.

Late orders not received to be added to the first order will not count towards the shipping minimum order requirements. The group will also be responsible for any late order shipping fees.

Do you ship orders to sellers?

There is no ship-to-seller option available for a Cinnamon Rolls & Pretzels fundraiser.

How are product issues handled?

If you have any items that need replacing, you must submit a form that we'll attach to your delivery notification email. Sellers will have seven days to report any missing or damaged items. Groups are allowed one submission per fundraiser.