Should We Sell Cookie Dough or Frozen Food?

Should your group sell cookie dough or frozen food? Before deciding, it may help to consider the pros and cons of each. Fundraising with food has enjoyed an upward trend in popularity for many years and tends to sell better during harder economic times. Since food must be consumed, it's seen as more useful.

At one time, items that required refrigeration weren't prepacked; so schools had to do the sorting themselves. Having to sort a single product type like cookie dough was difficult enough. Having to individually sort and distribute items from a large frozen food shopper was nearly impossible. It was not feasible because of the narrow time window needed to get the product to the freezer.

Technology has since improved and school fundraising companies are now able to prepack all frozen items, including those from a large frozen food brochure. Even though it's easier for groups to distribute boxes to their students, they still need to get their orders to the customer prior to thawing. Here are some things to consider:

Cookie Dough Fundraisers


  • Cookie dough is popular and well known.
  • Single product type makes it easy to sell.
  • Larger delivery time window.


  • Limited selection may turn away some buyers.
  • Common with many groups so market saturation may be a concern.
  • Tends to be at the higher end of the price spectrum.

See our Cookie Dough Fundraisers

Frozen Food Fundraisers


  • Buyers have a broad product selection to choose from.
  • Offers a variety of price options making it more affordable.
  • Larger product selection means a wider customer base.
  • Most frozen food brochures also contain cookie dough.


  • Cannot be left unrefrigerated for very long.
  • Narrow delivery time window.

See our Frozen Food Fundraisers

If you don’t have prior experience selling either product line, consider the possible advantages and disadvantages of each. They both can be great sellers, so picking the best one for your organization may come down to a simple coin flip.

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