3 Things to Expect with Frozen Food Fundraising

What you need to know before booking a frozen food sale.

Frozen food fundraising has become one of the most popular ways for schools to raise money. Food is usually easy to sell because everyone can identify with it. Today's fast-paced society demands speed and convenience, and frozen food delivers.

The demand for prepackaged food is exceptionally high. According to an article in the New York Times, Americans eat 31 percent more packaged food than fresh. And because food is consumable, it can be sold throughout the year. Here are three things you should understand before booking your next frozen food fundraiser:

1. A Brochure with a lot of Food Choices

A frozen food brochure should contain a large selection of main course items and desserts and even offer multiple choices of the same type of food. For example, customers should be able to choose between 3 types of cheesecakes or pizzas. The more options you give people, the more potential sales you'll make.

There should be plenty of items that can be consumed in the morning as well, like breakfast pizzas and burritos. Many brochures focus more on cookie dough and pizza, but you'll bring in more customers by offering a variety of cheesecakes, cobblers, and cinnamon rolls. Make sure to stay with the more mainstream choices, though. Unusual items may resonate with a few people, but as a whole, they don't sell all that well.

2. Some Lower Priced Fundraising Items

In general, frozen food tends to be more expensive than items in other brochures, so make sure your brochure offers a wide range of price options. Some people prefer to stay at or below the $10 price point. If you only offer higher-priced items, you may discourage some buyers.

3. Helpful Frozen Food Delivery Instructions

Your frozen food fundraiser can go south quickly unless you receive the right tools and timely information. Here are just some of the things a company should provide that will help keep your fundraiser on track:

• Orders prepacked by the seller
• Delivery notification emails
• Parent delivery notice letters

Many feel that the most challenging part about frozen food fundraising is dealing with the delivery, so make sure you use a company that will be responsive and resourceful.

See our frozen food fundraisers.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.