High school fundraising can definitely be challenging if you don’t have the proper selling tools and knowledge. To add to the problem, older students tend to be more indifferent towards the typical sales incentives. They also tend to have other extracurricular activities pulling at them, forcing them to juggle and prioritize.
Finally, whereas younger students usually take things at face value, high school students aren’t so easy to convince. Instead, they’ll want to know what’s in it for them.
On the positive side, older students tend to be more loyal to their group and thus can be more intrinsically motivated to participate in a fundraiser that they believe in. They also have a better understanding about the importance of raising money and are more inclined to comprehend the ‘why’ behind it.
The key to selling at this age level is therefore being able to minimize the negatives while maximizing the positives. Here are some things to think about if you’re looking to achieve high school fundraising success.
Establish Your Fundraising Purpose
High school students won’t just sell for the prizes like their younger siblings will. They need to have a good reason to get out and sell. You need to sell them on the benefits. What will raising this money mean to them as well as the group? You may assume that the purpose is obvious and they should already understand the significance; however that doesn’t mean that you shouldn’t stress its importance.
Set a Sales Goal
Do your students know what your selling expectations are? Many sponsor simply tell their students to go out and sell as much as they can and then bring back the money. But what does this mean? If you want your students to participate, they need to know what your expectations are. How many items do you want them to sell and how does their individual goal equate into the group’s overall goal? Hopefully you’ve already done the math and know how much money your group needs to raise.
Hold High School Students Accountable
You can have everything set up perfectly but if you don’t follow up with your students during your sale, you may be doomed to failure. On the other hand, if you expect your students to be successful, you’re going to need to hold them accountable. Keep them focused on selling by tracking their progress.
Offer Age-Appropriate Fundraiser Incentives
Main Prize Program
Catalog fundraising companies usually offer a complimentary prize program. The advantage to this is that all of your students can potentially win something for selling. However, don’t settle for offering the same old prize program to your high school group. Older students will simply mock a basic incentive plan. You’ll need to do a better job of getting their attention with something unique and different. High school students are going to expect quality and there are ways that you can achieve that without breaking the bank.
Additional Fundraiser Incentives
If you want your sale to really succeed, you’ll need to understand that the main prize program won’t be enough. The goal with additional incentives is to give everyone the sense that they have a chance to win something much better and more exciting. You can pick a top seller prize, do something fun yourself if the group reaches their goal, or even offer groups specific privileges.
As you can see, there’s more to achieving high school fundraising success than just handing out your brochures and then asking your students to sell.