How to make your sale come to life using visual promotion.
Elementary school students can become interested in something once they've heard about it, but the best way to get them excited is to show it to them. After all, younger students tend to be more visually oriented and will believe in it even more once they've seen it.
Since you want your students to be as enthusiastic as possible about your sales campaign, you'll want to promote your elementary school fundraiser visually.
Here are three ideas that can help give you maximum impact and improved sales results:
1. Display your Fundraiser Incentives
You will want to display any additional prizes you incorporate throughout your sale, like the top seller, grand, and daily prizes. During your kickoff, place them on a table at the front. You'll want to show them off in your school's display case during your sale. To increase suspense, have these prizes covered with a sheet or blanket as the students enter your kickoff assembly. Naturally, everyone will be curious and want to know what's hidden.
Be sure not to reveal these prizes until the very end. This will leave a lasting impression on your students as they leave the kickoff area. Once the kickoff is complete, you'll want to move your prizes to a prominent yet secure area. This is so everyone can see them as often as possible during your sale. If you don't have a display case, place the prizes on a cart and periodically wheel them into the cafeteria during lunch.
2. Incorporate Reminder Drawings
You might not think it's possible to visualize your sales reminders, especially if you don't make your morning announcements on TV. There is a way to make your sales reminders visual for your students. Don't just remind your students to sell; make them come to life by incorporating prize drawings.
Using prize coupons, you can periodically draw 5-10 names from your drawing box. The winners get to the office to receive prizes or special privileges for the day. This becomes excellent advertising for you because these students will show what they've won to their friends. Some schools go further and have their drawings during their morning assembly. This way, everyone sees first-hand what's happening. In addition, the prizes that you can use don't have to cost you anything.
3. Show Your Promotion Video
If you are fortunate enough to have a video that shows what your students can win, this will add excitement.
For example, students at schools that use our super party will see what they can experience once they've sold a certain number of items. You'll want to show your video at your kickoff and periodically throughout your sale.
The more effectively you promote your fundraiser, the more money you can make.
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Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.