The Same High School Fundraiser Again?

How to make your high school sale more appealing.

This is a question that many older groups are asking. Do we stay with the same high school fundraiser or try something new and different? After all, unique items that haven't been seen before have a greater chance of grabbing people's attention. They're fresh, new, and exciting.

On the other hand, we know what we make every year if we stay with what we've been using. Shouldn't we play it safe and offer the same old shopper that has lots of selection?

In terms of sales, large shoppers have made schools more money than any other brochure type. This is because many groups have found that variety sells. A potential downside is that many elementary schools use them, which creates a glut in the marketplace. This is one reason why many high school groups are looking at alternatives. So do we play it safe or take a chance on something new? Here are two options to consider before deciding on your brochure:

The Large Fundraising Brochure

If you decide to sell to a variety shopper, try to be one of the first groups selling in your area. Chances are other groups will follow with something similar. Another idea is to differentiate yourself by tagging your main brochure with your high school mug.

A Specialty Catalog Fundraiser

If you decide on a specialty brochure, investigate to ensure that no one has sold this particular product type recently in your community. If it hasn't been sold recently, it could stand out and be a big hit.

Remember that your school may require you to reserve your fundraiser date in advance. It's at that time that you should inform other competing groups of what you plan to sell so there's no chance of duplication.

Regardless of whether you continue using the same variety catalog, the most important thing is offering your consumers good quality at a fair price.

See our brochure fundraisers.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.