How Small Fundraiser Groups Make Big Money

Simple ways to help your small group thrive.

Small fundraiser groups typically have better participation percentage rates and higher items sold per student averages than larger groups. One big reason is that sponsors can typically have a more significant influence on fewer students. Indeed, larger schoolwide elementary schools usually bring in more money, but only because they have a larger student body to work with.

It can also be said that smaller organizations, often made up of high school students, have more ‘skin in the game’. Thus they have a greater understanding of the importance of commitment and the need to take ownership. Their motivations can stem from wanting to please a coach to parents understanding that fundraising is their opportunity to help absorb the cost of expensive cheerleader uniforms.

Regardless, group unity can be significant with small fundraiser groups, and good sponsors will do all they can to take advantage of it. Here’s how.

Have an Organized Fundraiser Meeting

This is one big reason elementary schools bring in a lot of money. They can get their fundraiser rolling by exciting their students from the start. This creates a strong foundation and helps create needed momentum. Unfortunately, too many sponsors of smaller groups don’t feel having a formal meeting beforehand is necessary.

The fundraiser kickoff allows you to establish your goals and expectations and instill in your students a sense of taking ownership. Checking that your students are clear on the process is also vital in ensuring their success.

Periodically Reinforce Your Sales Goal

The kickoff is when you explain your selling expectations; however, you’ll also need to reinforce your goal throughout the sale. Periodically check in with your students by asking them how much they’ve sold. You can even make a fun game out of it by offering incentives if they can prove that they’re keeping up with the sale. To be eligible, they have to be willing to show you their order forms and money collection envelopes. You might even consider rewarding the student who’s collected the most money by the halfway point.

Learn how to establish your fundraiser goal

Use Additional Fundraising Incentives

This cannot be emphasized enough. Don’t be satisfied with the complimentary prize program offered by the company. Yes, it allows every student to win something for participating, but it’s usually not all that inspiring. So don’t rely on it exclusively. Unless you reinforce your basic prize program with additional fundraising incentives, many of your students will ignore it.

Small fundraiser groups may not be able to compete with larger organizations regarding the sheer number of sellers, but they can win in many other aspects. You need to know how to leverage what you already have.

See our brochure fundraisers.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.