3 Reasons Schools Want Big Event Fundraising Prizes

Why schools are choosing big events over traditional prize programs.

Two primary concerns for any fundraising group are selecting the right brochure and prize program. Most organizations incorporate traditional prize programs where students can win toys and prizes for selling a certain number of items.

Mostly, these programs are simple because the prizes come inside the student's box, and the sponsor doesn't have to deal with it.

However, there are advantages to big event fundraising prize programs that traditional prize plans can't offer. Here are some important reasons schools are making the switch:

1. Improved Fundraising Results

In a head-to-head comparison, a group of elementary schools was analyzed using traditional prize programs. Once they switched to a big event prize program the following year, every school had a significant increase in sales. It didn't seem to matter how large the school was or the socioeconomic background of the community. The results were similar. In some cases, schools even tripled their sales.

2. Better Quality Prizes

Many schools are experiencing improvement in their sales because people are tired of receiving low-quality prizes. Bringing in an event for schools is new and refreshing, as students and parents seem more excited and eager to sell. Essentially, students are trading in a bare prize for a fun experience.

3. Stronger Sales Over Time

Schools often report even stronger sales after their second year of using a big event fundraising prize program. We theorize that some students are still unsure before the first event, so they don't commit to selling. Yet once students observe what happens at a super party or magic show, they become excited about having a chance to go the following year. One school has experienced over $50,000 in sales growth after using one of our Big Event prize programs for about ten years.

Most people feel that choosing the right sales brochure is most important; however, selecting a motivational prize program can make all the difference in reaching and exceeding your fundraising goals.

See our prize programs.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.