Big event incentives boost catalog fundraising sales
Are you achieving mediocre catalog fundraiser sales results using the same type of prize program every year? People are growing tired of the boring prizes that continue to be offered to their students for making sales out of their brochure. The majority of students end up winning cheap and uninspiring prizes because the more appealing ones require too much selling.
The result is increasing seller apathy and disinterest from both students as well as parents. It’s no wonder so many schools are lucky to get 20 to 25% of their students to participate in their fundraiser. Low participation is a big reason schools fail to reach their financial goals.
How Ordinary Prize Programs Work
The way ordinary prize programs work is very few students actually win the better prizes while most who do sell are stuck with inexpensive toys. Once the selling starts students realize how hard it is to win the more desirable prizes. To get the better stuff involves an unreasonable amount of sales. This is why the vast majority end up selling very little, if anything at all. Students are tired of these types of prize programs and it shows. But it doesn’t have to be this way.
Why Big Event Fundraising?
Instead of winning the typical toy or trinket found in a standard prize program, for selling a reasonable number of catalog items, students get to attend an exciting party or show at their school. In other words, they can trade their toy in for a fun and memorable experience with their friends.
The Effects of Increased Participation
Increasing student participation is crucial if you want to bring in more money. For example, let’s say a school with an enrollment of 500 students was able to raise their participation level from 25% to 75%. For simplicity sake, we’ll assume their sellers averaged 5 items each and the average price in the brochure was $12.00. This would mean an increase of $15,000 in sales! Think this isn’t possible? Think again. Here’s a small sample of schools that actually experienced it firsthand when they switched from a traditional prize program to a big event incentive the following year:
|School||Traditional Prizes||Big Event Incentive||$ Increase||% Increase|
Why Big Event Fundraising Programs Improve Sales
The key to achieving great results is to increase seller enthusiasm. So how do you do that? By offering them something they’ll really want. And then tell them that getting it is easy. Now you have their attention. Everyone wins because it takes selling just a few items out of their fundraising brochure to gain admission into an amazing big event. Students get to trade their cheap junky prize in for a thrilling and memorable experience.
Most students become interested in catalog fundraising again because they know they’ll be offered a fun and exciting reward for reaching an easily achievable sales goal. And selling becomes appealing to everyone, not just your most ambitious sellers. The result is better seller participation, which leads to more sales out of their brochure. And you'll get students on board who never even sold before. This is the big event fundraising difference.