Strategies that will help get your sale off to a strong start
You’ve picked a sales brochure that you feel supporters in your community will be eager to buy out of. Since you also realize that your students need to be excited about selling, you’re confident that your prize program will do the job. You’ve discussed the start date with the principal and both of you have placed it on the calendar. And you’ve been informed by your company that you should be receiving your sales materials shortly.
You think you’ve covered the basics but you still feel there are some things you’ve left out. Are you really ready for your school fundraiser kickoff? Here are some important items that should also be on your list that you may not have considered:
Promote Your Fundraising Purpose
Hopefully, you’ve established a need most people will buy into. The purpose is foundational to the success of your sale. If people believe in the why, they are more apt to support it. However, they also need to be reminded about it. Here’s how you can promote your purpose to the following people:
- Talk to your teachers before your sale.
- Remind students during morning announcements.
- Inform parents in your parent letter.
Plan Your Kickoff Presentation
Preparing ahead of time for your presentation is important. Your meeting should come across as both professional and exciting. You must be ready to persuade students to participate. Why is your campaign important? How will the students benefit? Your presentation outline might look something like this:
- Discuss why you’re asking students to sell.
- What are you expecting them to do?
- Take their student packets home and share it with their parents.
- Ask their parents to help them sell.
- When will they need to turn in their order forms and money envelopes?
- Introduce the brochure and prize program.
- What additional incentives are you offering?
- Close out your sale by:
- Summarizing what was already discussed.
- Reminding your students to always be accompanied by an adult.
Prepare Needed Presentation Equipment
Make sure you have everything you need to pull off your presentation. It’s also a good idea to test your equipment ahead of time. You will most likely need a:
- Microphone & sound system
- Introductory music
- Video equipment (optional)
Arrange to also have your meeting area cleared out and clean prior to your meeting.
A successful fundraising kickoff will help create the momentum you need to reach your sales goals.