Sticky space

Why Your School Fundraiser Needs More Incentives

By Clay Boggess on Oct 31, 2020
Why Your School Fundraiser Needs More Incentives

How to get more out of your sale

There are 2 mistakes sponsors make when they sign up to do a fundraiser with us. One, they don’t offer any prize program to their students. And two, if they do, there are no extra incentives. Why is that? Perhaps they’re confident they won’t need them. They may feel students have bought into the cause and don’t need them. Their group has enough internal motivation and drive to make sales.

For example, cheerleaders need uniforms. And they’re not cheap. If mom can’t simply write a check, guess what? Both will probably be choosing the school fundraiser.

A football coach hands out 5 discount cards to each player on Monday. He then expects them to be sold by Friday. What player will elect not to participate?

These are examples where students are intrinsically motivated. But a lot of assumptions are made. The problem is not everyone is equally inspired to get out and make sales. Some may need some external encouragement.

If you offered an incentive, would you have anything to lose? Here are some things worth considering:

  • Company-offered incentives are free so your profit percentage is not affected.
  • Students see that you’re offering them something and may respond accordingly.
  • Incentives offer some excitement and can even make selling fun.
  • Some are more externally motivated than others so offering prizes can help.

If you haven’t been pleased with your fundraising results perhaps it’s time to add incentives. But finding the right prize plan that gets results can be a challenge. Your goal is two-fold:

  1. Improve sales made by those who are already participating.
  2. Get those who don’t participate off the fence.

Many sponsors don’t know that fundraiser company prize programs are free. That’s a big reason groups don’t do them. Others don’t want to bother with them. They see prizes as a nuisance and just one more thing to have to deal with.

Yet even if you offer the free prizes, they may still not be enough to get you over the hump. This is where adding even more prizes can make the difference.

If used correctly, additional school fundraising incentives improve sales. Here are 5 ways you can leverage them to achieve maximum benefit:

1. Turn Your Students Into Advocates

If you're offering a top seller prize, you're going to want students to talk about it. Why? Peer influence is a powerful motivator. If their friends say it's cool, they'll be more likely to want it too.

Your results can become exponential if you can get your students to spread the word for you. Your goal is to create a buzz among your students. And the more they talk the better.

Students are more likely to sell if they sense the incentive is worthwhile to others. As long as students are talking, you'll get some free advertising. And if parents get involved, it's because of their students.

2. Promote Your School Fundraiser Incentive

You can get a better return on your investment if you incorporate a promotional strategy. Keep your incentive top of mind by continuing to talk about it. You can do this by:

  • Promoting it before your fundraiser kickoff meeting. This will help build anticipation.
  • Announcing it at your meeting. Better yet, raise the excitement level even more by showing them your big prize.
  • Keeping it interesting by coming up with different ways to talk about it during your sale.
  • Making it visible throughout your sale. Put it in your display case for everyone to see as a reminder. Get creative by placing artwork behind and remind students how they can win.
  • Talking about it every day during morning announcements.
  • Sending occasional notes home to your parents during your sale.
  • Posting a blurb and picture about it on social media.
  • Making a big deal about who ends up getting it so the next time even more students will want to win.

3. Make Your Incentives Worth the Effort

There's nothing worse than offering something that’s not all that exciting. You may as well offer nothing at all. Prizes should generate enthusiasm for selling. This will help get your sale off to a strong start and to keep the energy level high until the end.

So go all in, or not at all. Offer something amazing; even if you have to spend a little more money on it. You will generate more passion than if you cut corners on something mediocre. There’s nothing worse than wasting your money on something that's not worth selling for.

4. Attaching Some Strings

Great things can happen to those who put in the work. This means that not everyone’s going to win. This is what makes getting it special and the pursuit of the prize worthwhile.

Some students may not feel it's worth the effort and that's ok. Others may try for it at first, then give up. At least they made the attempt and sold more than they would have otherwise.

Be prepared for parents who don't like it because there are strings attached. For instance, to gain admission to our Big Event Magic Show students must sell at least 5 items. You may have parents who don’t like the fact that their child won’t get to go to the assembly if they don’t sell.

Strong sponsors stick with the game plan and weather the complaints. They understand that their main goal is to raise money.

5. Free Incentive Ideas

Getting a return on your investment is important especially when you're spending money. But what if you could improve sales without using money? Even better. There are many creative things you can do that will impact your bottom line.

For example, you can do prize drawing incentives using prize coupons. Everyone who sells 5 items gets entered. Among the special activities students can earn are a:

  • Lunch with the principal.
  • Free Dress Day
  • No Homework Pass
  • Line Leader
  • Library Pass

You can even make your privileges unique based on your own school's circumstances.

Putting the extra work into promoting your sale will help ensure its success. To top it off, you may not need to do any more school fundraising for the rest of the school year.

Join the discussion