More people are holding onto their money these days and are thus more careful about spending it. Many see raising money as an expendable endeavor; therefore making sure you're incorporating the most appropriate brochure that your community will embrace is important.
Hence, since people are now more cautious with their money, should you consider a lower priced fundraising brochure for your next sale?
One thing to consider is total gross sales. Brochures that have lower priced items will cost less but to reach the same sales goal, groups would need to sell more items to make up the difference. If you're able to sell the same number of items with a costlier brochure, you'll raise more money. If you're thinking that this may be worth considering, here are some additional things to ponder:
More Affordable Brochure Pricing
If potential customers were presented with a less expensive brochure, they could afford to purchase more items. This could help increase sales. For example, instead of purchasing 1 item at $13.00 from a more expensive brochure, a purchaser may be more apt to buy 2 items that may cost $6.00 each. This would appear to favor the lower priced fundraising brochure.
Effect on Student Prize Programs
Since most student prize programs are based on items sold, not dollars raised per seller, the less expensive brochure would have the advantage. People would be able to purchase additional lower priced items; thus allowing students to reach higher prize levels. Students may also be encouraged to sell more, since items in the less expensive brochure would be easier to sell.
Marketing Your Brochure Fundraiser
If marketed correctly, a lower priced brochure could make an impact, especially in a struggling economy. An additional note could be sent home to parents letting them know that a new, less expensive brochure was being used this year to help make things easier. This could spark additional sales for your group.
A Need for a Different Brochure
People may be tired of the same brochure every year and may welcome something new. Whether you decide to offer a lower priced fundraising brochure or not, people will continue to buy as long as the price is right.
Which way would you lean and why?