Should Your School Use a Lower Priced Fundraising Brochure?

A guide to bargain fundraiser brochures.

It seems that everyone is looking for something different. If it stands out from the rest in some way, then perhaps more people will want it. And when it comes to school fundraisers, the group that can offer a unique product or idea may raise more money. Or at least that's the plan. Yet many see raising money as an expendable endeavor; therefore, the challenge is ensuring you offer the most appropriate brochure that your community will embrace regardless of price. This is probably even more important.

This begs the question, should you consider a lower-priced fundraising brochure for your next sale?

One thing to consider is gross sales. Brochures with lower-priced items will cost less, but to reach the same sales goal, groups must sell more items to make a difference. You'll raise more money if you can sell the same number of items with a costlier brochure. If you think that this may be worth considering, here are some additional things to ponder:

Lower Brochure Pricing Sells More Items

If potential customers were presented with a less expensive brochure, they could afford to purchase more items. This could help increase sales. For example, instead of purchasing 1 item at $13.00 from a more expensive brochure, a purchaser may be more apt to buy two items that cost $6.00 each. This would appear to favor the lower-priced fundraising brochure.

More Items Sold Affect Student Prize Programs

Since most student prize programs are based on items sold, not dollars raised per seller, the less expensive brochure would have an advantage. People could purchase additional lower-priced items, thus allowing students to reach higher prize levels. Students may also be encouraged to sell more since items in the less expensive brochure would be easier to sell.

Low-Cost Brochures Mean Unique Marketing Opportunities

If marketed correctly, a lower-priced fundraiser brochure could make an impact, especially in lower socioeconomic areas where money is an issue. An additional note could be sent home to parents letting them know that a new, less expensive brochure was being used this year to help make purchasing items easier. This could spark additional sales for your group.

Tired of the Same Fundraising Brochure

People may be tired of the same brochure every year and may welcome something new. Whether you offer a lower-priced fundraising brochure or not, people will continue to buy as long as the price is right.

Which way do you feel would be best for your school and why?

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.