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Increase Fundraising Sales One Student at a Time

By Clay Boggess on Jul 8, 2010
Increase Fundraising Sales One Student at a Time

How to personalize the fundraiser experience down to the individual seller

Most of the time, sponsors concentrate on ways to increasing overall sales, but are not as focused on individual seller performance. However, to really be successful you need to think about both your group as a whole as well as each seller independently.

So how can you increase school fundraising sales made by individual students? First of all, it's important to get your students thinking about their sales goal as quickly as possible. Do they want to be the top seller, or simply reach your individual seller goal? We encourage you to advise them to discuss their goal with their parents after looking over the prize brochure. They can set their goal based on which prize they want to win and are willing to work for. A lot of students may not reach their goal; however they will probably sell more than they would have, even if they fall short. Remind them during your daily announcements about their own personal goals so they can remain focused on them. Here are still more ways that you can increase seller productivity:

Set Smaller Short-Term Sales Goals

If a student needs to sell 60 items to win their prize, that number can seem overwhelming at first. However, if they're able to break that number down into smaller daily goals, 60 items becomes very obtainable. Since most sales will last for 2 weeks if they can commit to selling at least 4-5 items a day, they would reach, and even exceed their end goal.

Get Others Involved in Fundraising

The most successful sellers are those who are able to recruit other people to help them sell. At you kickoff, you'll want to ask for a show of hands from those who plan to go home tonight and talk to mom and dad about taking their brochure to work. By raising their hands they are making a pledge to attempt to get other family members involved. Students can also ask, aunts and uncles, grandparents and older siblings to help. Perhaps mom could take the brochure one day, dad the next, and then grandma after that. This way, the work is being shared.

Provide Additional Selling Incentives

It's one thing to reward sellers with prizes for selling after the sale is over. In this case, nothing can be done to further increase fundraising sales after the fact. However, what if you rewarded sellers during the sale using additional incentives? For example, you can use prize drawing coupons to announce multiple winners each day. This will inspire more students to continue to work harder.

What ideas have you found that increase individual student sales?

See our brochure fundraisers

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