How to Increase High School Cheerleader Sales

Most cheerleader coaches would tell you that their job is anything but easy. Among other things, they have to be astute at picking the right students for their squads, develop group unity and trust, organize and run quality practices, as well as make sure they’re ready to perform at various school-related events and activities.

As if all of these things are not enough, they also need to ensure that sufficient money is raised for such things as uniforms, competitions and camps. All of these things are expensive so the need to raise a great deal of money is a high priority for cheer sponsors.

Here are some ways that sponsors can work towards increase high school cheerleader sales:

1. Decide on the Right Sales Brochure

There are many things that should be factored into selecting the right brochure, like what your community can afford, product variety and past experience. Cheerleading groups have done well selling candles, jewelry as well as cookie dough. Since most organizations form new squads in the spring, it is also reasonable to consider variety spring shoppers as well.

2. Select a High School Level Prize Program

Most cheerleaders are already motivated to raise money but you should consider incorporating an incentive that's group-specific, like a sportswear or cash prize program. These programs are already paid for by the company. Using sportswear as an incentive allows groups to to incorporate school spirit into their fundraiser. Many cheer sponsors will set their sales goal at a certain sportswear prize level and ask everyone to sell enough to get a certain sportswear item for everyone to wear together as a team.

3. Calculate your Fundraising Goal

Before your sale starts, you should know exactly how much money you'll need to raise. Since cheerleader groups typically have several needs, it may be wise to focus on one goal at a time. Once you’ve determined how much money you need, make sure and quantify that by setting a sales goal for each seller.

4. Plan a Cheerleader Kickoff Meeting

Once you've determined your goals and objectives you will need to communicate them to your cheerleaders. Having a kickoff meeting create enthusiasm and momentum for your sale. Make sure you remind your group about how to approach people. During your kickoff, have your sellers put together prospect lists so that they will know who to approach. It is also highly recommended that you meet with your sellers to track their progress. Continuous accountability and feedback is important.

With effective guidance and direction, you can take your cheerleader fundraiser to an even higher level.

See our cheerleader fundraisers

Join the discussion