Is There a Best Fundraiser for Our School?

How to find the right product for your group.

This is the million-dollar question that everyone wants the answer to. It seems that sponsors are constantly in search of the best fundraiser possible for their school. In other words, which one will customers like the most and thus improve sales?

Many sponsors focus primarily on what to sell, but not enough emphasis is placed on other things that are just as important, like figuring out how to get their students to make more sales.

Perhaps sponsors should be asking themselves, are we prepared to have a strong sale regardless of what we’re selling? Then, being able to add a better brochure becomes icing on the cake.

Schools should consider some things that may have an even greater impact on your sales results than the type of fundraiser you choose.

Should Group Size Matter?

For the most part, the size of the group shouldn’t matter when it comes to choosing the best fundraiser possible. Smaller groups should be aware of whether the program they are considering has certain order minimums.

Determining whether they can meet any possible order requirements can easily be determined by setting a reasonable sales goal for each seller, then multiplying that by the total number of sellers. This can especially come into play if a group considers selling frozen items like pies or cookie dough.

See our fundraiser goal-setting guide.

What about the Age of Your Students?

Age shouldn’t matter, especially when the parents are involved in the selling. However, some products seem to work better with high school students than younger sellers. These items, like discount cards, may require some explaining to the customer before the purchase.

Who Are Your Buyers Going to Be?

Before choosing a product, consider the price and where it will be sold. For example, students who plan to sell on campus to their peers will probably be better off selling an inexpensive item in the one to two-dollar range.

When selling off campus, you should consider the socioeconomics of your immediate community.

Good Leadership Makes Great Fundraisers

School fundraisers are only as good as the people in charge. You can think you’re offering the best product in the world, but if you don’t lead and inspire your group, you probably won’t succeed.

Motivating Your Students to Sell

This is as important as choosing the right sales brochure. If your sellers are properly motivated, they can sell anything to anyone. You should consider how you plan to motivate them during and after your sale.

See our additional fundraising incentive ideas.

Before you think you’ve found the best fundraiser for your group, make sure you’ve also thought through the other important details. After all, if your sale is set up correctly, you can sell snow to an Eskimo.

See our brochure fundraisers.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.