Successful college fundraising happens the same way it does with any other group. You must develop a purpose that everyone in your group can rally around and then establish a goal that your students can aim for.
It's also important to meet with your group to discuss your goals and objectives, generate momentum for your sale, and finally you should track your progress along the way.
Here are 3 steps that you’ll want to implement that should help you meet your fundraiser goals.
1. Establish a Fundraising Goal
To be successful, you must have a goal that your group will understand and embrace. Groups usually have several needs so it’s tempting to simply raise money for the ‘general fund’. This is not specific enough. You’ll wind up having endless fundraisers that feed a bottomless pit.
Instead, each sale needs a specific purpose. For example, you may need to raise money to cover expenses for an upcoming party or celebration. This is something that most people in your group could probably relate to. Once you know how much it’s going to cost, you can determine how much each group member will need to sell to reach your goal. This would then be discussed at your kickoff meeting.
2. Have a Fundraiser Kickoff Meeting
Once you’ve established your purpose, you’ll want to share it with your group. The kickoff allows you to do 3 things:
- Establish a launch point
- Explain your objectives
- Unite your group
Fundraising is like a race. You need a starting line, to run at a good pace and then finish strong.
3. Track Your Sales Progress
How will you know if people are selling or not? By tracking your fundraising progress, you’ll know exactly how well you’re doing. And you’ll be holding people accountable to the goal.