Your goal setting guide to sales success
Should sponsors set sales goals? One would think that to be successful, every project should have a well thought out purpose, a plan in place to help carry it out, and a projected fundraising outcome. This may be based on previous experience but it doesn't always have to be. One would think that build a house without a blueprint would be very difficult to accomplish.
Yet surprisingly, many school sponsors don’t set fundraising goals for their students to aim for. Why is that?
Here are 3 reasons why so many school sponsors don’t bother to set goals:
1. The Wait and See Approach
A goal requires a purpose; therefore many schools find it easier to wait and see how much money they make before they decide where to spend the money. After all, it’s easier when you don’t have to commit to any expectations beforehand.
Some groups even inform their students that they will receive their reward only if the group brings in enough money. Other groups feel that as long as they do as well as they did last year, they are happy. What they fail to realize is that if they looked at their sales numbers more closely they could do even better. For example, a particular school may consistently bring in $15,000 in sales; however only about 25% of their students are actually participating in the sale. $15,000 sounds like a lot of money, but if they were able to find ways to increase participation by another 10-15% they could perhaps make an additional $10,000.
2. Sales Objectives aren't Subjective
Having a goal for your fundraiser requires that a line be drawn in the sand. This means that you either succeed if the goal is reached, or you fall short if you don’t. As a result, many groups don’t want to be so absolute. It’s never easy for some students to receive certain prizes because they reached a specific goal while others don’t.
3. Fundraising Goals Are Hard Work
Goals require committing to a purpose, which requires knowing how much money it’s going to take to achieve it. Research may be needed to learn how much something will cost. Then, based on the number of students in your group, you would need to determine how much each student would need to sell. Finally, to ensure that your students reach their goal you will need to track their progress.
The most successful sales have a purpose, and a strategy that will help them achieve it.