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School Fundraising: 5 Ways to Improve Results by 50%

By Clay Boggess on Jan 4, 2020
School Fundraising: 5 Ways to Improve Results by 50%

Discover 5 easy ways to improve your sale that won’t cost you any money

When it comes to fundraisers, at least in the beginning, most students envision themselves winning the biggest and best prizes. The kickoff assembly is designed to get everyone excited to go out and sell to their family and friends. And by design, students head home with their info packets eager to start their sales journey.

So why do so few students actually end up realizing their dream in the end? What happens between the school fundraising kickoff and the end of the sale?

Well, as it turns out, a lot. At no fault to the students, a few parents may choose not to participate. Some families are probably too busy and may have too much going on. Students themselves often become distracted with other things.

These are all legitimate excuses; however, the most common reason is underestimating the amount of time and work involved in actually making the sales. Students become fixated on those big prizes but don’t realize how many items they’ll need to sell to win them.

If they don’t have a practical plan that can make the process easier, most will fall short. The key is to communicate, and then get your students and parents to successfully implement these relatively simple strategies.

Maximizing fundraiser results is not just about how excited students become about the prizes, and hoping that motivates them to sell. Rather they need to actually become big sellers because they utilized the tools that you gave them. This will led to their success, and help you reach your financial goal.

Here are 5 school fundraising ideas that will help you improve sales by 50% or more.

1. Get Family Members Involved

Have you actually asked your students to get their family members involved? For many parents this is a no-brainer. Fundraising is a team sport and any selling should be done either together with the student, or by the parents themselves.

Talking about this at the kickoff is important, but it’s just as crucial to ask them again the next day. For example, you can ask them something like, “How many of your parents have already made sales by taking the brochure to work?”

Periodically checking in with your students is also essential. You can even have them to alternate between asking different family members to help. Everyone has a different network of friends and contacts. For instance, they can ask mom to take it one day, then dad the next. This way students have multiple sellers working on their behalf which will significantly increase sales.

2. Start Selling Early

The early bird always gets the worm. Think about it. How many times do you want to be approached to purchase items? Many will only buy from the first couple of students that ask them. Be sure to remind your students to start selling as soon as possible after kickoff. You don’t want to be that student who hears, “I already bought from another student from your school”.

To encourage early selling, you may even consider offering a special prize to the student who makes the most sales after the first day. This works particularly well with older students. Statistics bear out that a strong start will usually lead to a productive sale.

3. Don’t Approach Strangers

Selling is definitely a numbers game. So the more people you approach the better, right? Not necessarily. Strangers typically don’t support students they don’t know. Remind students to only talk to friends and family about making a purchase. These are the people who are much more apt to buy because they usually have some sort of vested interest in them.

Extended family, neighbors, and close family friends make good potential customers. Creating a prospect list of people to speak with is highly recommended.

4. Set Daily School Fundraising Goals

Breaking the sale down into smaller goals is always better. Why? Daily goals give students the ability to focus on what they need to do today. Tomorrow will always take care of itself. This way they can set an easy to reach goal. For example, selling 2-3 items each day is reasonable and will add up. Encourage students to keep going until they reach their goal, but to also stop once they do.

Check out 5 reasons why goal setting will improve your focus.

Constantly remind your group that it is much better to establish a consistent pattern and sell just a couple of items daily than to attempt to sell a lot sporadically, or worse, wait until the last minute. Ask them to set and commit to their own personal daily item goal. Perhaps they can base it on what prize they’re aiming for.

We always recommend that you establish a specific fundraiser goal for your group as well.

5. Promote Multiple Selling Methods

If you’ve hired a fundraising company, they’ll most likely offer a way to make sales online. You should promote your online store just as heavily as you do sales through the brochure.

Online selling allows you to leverage additional sales tools such as reaching out to people via email and texting. Times have changed. Online selling now accounts for a huge percentage of total sales, and for many schools, the majority.

Many parents will only allow their students to make sales online. The beauty is it’s simple and requires minimal effort.

Social media is a great way to advertise your fundraiser, but it can be even better for online sales. You can provide the link to your company’s online store, and encourage your parents to do the same. Students who take advantage of these types of resources usually experience a lot of success.

Sponsors should be looking for ways to get more students to participate, while at the same time finding creative ways that will make each seller more productive. If they don’t, they may be leaving money on the table.

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