How to effectively market your fundraiser
Communication with others is essential on a consistent basis. If you’ve had any experience as an elementary school fundraising sponsor, you've probably already formed your own opinions on how to best stay in contact with your group during your sale. Most sponsors will agree that communication is crucial and that having well-informed students and parents is essential in ensuring their group’s financial success.
Organizations that run effective school fundraisers are very good at using several different techniques that bridge the communication barrier and get needed information out to their sellers at various points of the sale. The flip side of this is plenty of unpleasant surprises, and most likely not so good sales results.
How to Share Fundraising Information
Here are 5 things that we recommend that you use to help get the word out about your school fundraiser:
- Incorporate ‘need to know’ information into your daily announcements to your students. For example, regularly remind students about collecting money with their orders and who checks should be written out to. It also can’t be repeated enough that they are always with an adult anytime they’re selling to others.
- Let students know about key notices that will be going home and why they're important. Don’t just hand out your in-sales notices, tell your students why they’re important.
- If available, ask if you can use your district voicemail system to send messages to your parent’s phone.
- If possible, parents can choose to receive email updates that are posted on your website.
- Use social media forums like Facebook and Twitter to get important messages out.
Types of Fundraiser Notices
The following notices are provided inside our fundraiser guidebook that we provide to everyone who sponsors a school-wide sale:
- Mid Sale Notice: Since you're already reminding your students to sell at school, this notice is more for your parents. Some parents may forget about the sale, so a reminder half way through might help bring in more sales.
- Money Turn-in Notice: To get an effective response on money turn in day, it's important to send notices home reminding parents ahead of time. If you've been promoting your sale to your students, chances are they've already been talking to their parents as well.
- Delivery Notice: It is important to inform your parents about your delivery. They need to know when and where they will need to pick orders up. You can also include additional information like, “Order must be picked up after school between 3:15 and 5:30 p.m. on the cafeteria stage”.
- Product Replacement Notice: If necessary, it's important to inform parents about how to replace any damaged or missing merchandise. Some school fundraising companies provide this information inside each student's box.
Effectively communicating your school fundraising information to your students and parents will save you time, possibly prevent phone calls from parents, and increase sales.