Score Big with These Softball Fundraiser Ideas

Blog Summary: The article provides a comprehensive guide for schools looking to raise funds in 2025. It highlights various fundraising strategies, including product-based sales, virtual fundraisers, event-based fundraisers, crowdfunding, and seasonal campaigns. Key tips for success are offered under each section, such as selecting the right products, leveraging online tools, and promoting events effectively.

Softball season brings the thrill of diving catches, team camaraderie, and community pride. But running a successful softball team comes with a hefty price tag—think uniforms, equipment, travel costs, and tournament fees. That’s where strategic fundraising steps up to the plate. At, we specialize in helping softball teams crush their financial goals with creative, profitable, and engaging softball fundraiser ideas.

In this guide, we’ll share the best fundraising ideas for softball teams in 2025, featuring our top fundraising ideas, such as the Otis Spunkmeyer Cookie Dough Fundraiser, Popcorn Fundraiser, Candy Bar Fundraiser, Tumbler Fundraiser, and Discount Card Fundraiser.

Why Softball Fundraising Is a Game-Changer

Before we explore the ideas, let’s talk about why fundraising is critical for softball teams. The costs of maintaining a competitive team add up quickly:

• Equipment: High-quality bats, gloves, and protective gear are essential but expensive.
• Uniforms: Custom jerseys and accessories showcase team pride but aren’t cheap.
• Travel Expenses: Tournaments often involve road trips, lodging, and meals.
• Field and Fees: Every game has a price, from field maintenance to umpire and registration costs.

Fundraising fills the gap between registration fees and actual needs, ensuring players can focus on the game without financial stress. Beyond dollars, softball fundraisers strengthen community ties, teach teamwork, and create lasting memories. With the right approach, your fundraiser can be as exciting as a walk-off homer.

Top Softball Fundraiser Ideas for 2025

Here are our softball fundraiser ideas, each featuring a specific product from BFI. These ideas combine traditional tactics with 2025’s digital trends to engage supporters and drive profits.

1. Cookie Dough Fundraiser: Sweeten the Deal

Nothing sells like the promise of freshly baked cookies, and our fundraising ideas are a fan favorite. With no trans fats, Kosher certification, and flavors like Chocolate Chip and Snickerdoodle, these pre-portioned dough packs are easy to sell and deliver. Offering a 40% profit margin, this fundraiser is a grand slam for softball teams.

How It Works:

• Players take orders using our free brochures, showcasing Otis Spunkmeyer’s premium cookie dough.
• For easy distribution, sell each box (36 cookies) for $22, with orders packed per seller.
• Promote online via social media and email, linking to your team’s virtual store on our platform.
• Offer bundles, like cookie dough paired with a team sticker, to increase sales.

Why It’s Effective:

• Cookies have universal appeal, making them easy to sell to families, friends, and fans.
• No upfront costs and prepackaged orders simplify logistics.
• High profit margins mean more funds for your team.

Pro Tip: Host a “Cookie Dough Pre-Game Party” at a home game, where players share samples (baked in advance) and take orders on the spot—Post TikTok videos of players baking cookies to drive online sales.

Profit Potential: Selling 100 boxes at $22 each yields $880 profit at a 40% margin.

2. Popcorn Fundraiser: Pop Off with Profits

Poppin Popcorn is a crowd-pleaser, offering gourmet flavors like Buttery Caramel and Cheesy Cheddar. With 16 mouthwatering varieties and a 40% profit margin, this fundraiser is perfect for game-day concessions or community sales.

How It Works:

• Players sell large family-sized popcorn bags using brochures or online through our virtual platform.
• Bags are priced at $20, with free shipping on orders over $99.
• You can take orders for the popcorn at games or other high-traffic areas, or show the brochure to family and neighbors.
• Use our “Calculate Your Profit” tool to set sales goals based on your team’s needs.

Why It’s Effective:

• Popcorn’s popularity and variety appeal to all ages.
• Online sales expand your reach to out-of-town supporters.
• High-quality, gluten-free options cater to dietary preferences.

Pro Tip: Create a “Popcorn Playoff” challenge where players compete to sell the most bags, with the winner earning a special team privilege. Share Instagram Reels of fans purchasing popcorn at games to boost engagement.

Profit Potential: Selling 200 bags at $20 each with a 40% margin nets $1,600.

3. Candy Bar Fundraiser: A Sweet and Simple Sell

Candy bars are classics for a reason. These bars feature peanut-free, well-known brands and sell for $1–$3 each, offering a 40–58% profit margin. They’re perfect for quick sales at games, practices, or school events.

How It Works:

• Order candy bars upfront and distribute them to players to sell in-hand.
• Players sell at games, school, or door-to-door (with adult supervision).
• Track sales using our online dashboard and turn in profits after the sale.
• Bundle candy bars with discount cards for a value-added offer.

Why It’s Effective:

• Low price point makes candy bars an impulse buy.
• No upfront costs for brochure sales; in-hand sales require minimal investment.
• Familiar brands sell themselves, reducing effort.

Pro Tip: Set up a “Candy Bar Blitz” booth at home games, staffed by players in uniform. Use X to post real-time updates on sales progress, encouraging fans to buy.

Profit Potential: Selling 500 bars at $2 each with a 50% margin generates $500.

4. Tumbler Fundraiser: Sip with Team Pride

Our Tumblers fundraiser lets supporters show team spirit with customizable stainless steel tumblers. These tumblers feature your team’s mascot, colors, or logo, and offer over 200 designs and up to 90% profit margins, making them a top pick for 2025.

How It Works:

• Design tumblers with your team mascot and colors, choosing from Cork Bottom or Polar Bottle styles.
• Players sell using brochures or online, with prices starting at $20–$25.
• Promote via social media, showcasing tumbler designs in action (e.g., players using them at practice).
• Offer fun prizes or special privileges on orders over $99 to incentivize bulk purchases.

Why It’s Effective:

• Custom tumblers are trendy, durable, and eco-friendly, aligning with 2025 sustainability trends.
• High profit margins maximize funds for your team.
• Personalization boosts team pride and sales.

Pro Tip: Launch a “Tumbler Design Contest” where fans vote on designs via Instagram polls, donating $1 per vote. The winning design gets featured, driving sales.

Profit Potential: Selling 150 tumblers at $25 each with a 40% margin nets $1,500.

5. Discount Card Fundraiser: Savings That Score

It offers supporters a year of discounts at local businesses, like restaurants and shops, for $10–$20 per card and is a high-impact, low-effort fundraiser with up to 90% profit margins.

How It Works:

• Partner with local businesses to create custom discount cards with deals like “10% Off” or “Free Appetizer.”
• Players sell cards at games, practices, or online via our platform.
• Use our online tools to track sales and promote via email and social media.
• To motivate players, offer incentives, like a team pin for every 10 cards sold.

Why It’s Effective:

• High profit margins mean more funds for your team.
• Supporters love the value, as cards pay for themselves quickly.
• Local business partnerships strengthen community ties.

Pro Tip: Create a digital discount card accessible via QR code and shared on your team’s website and X. Highlight partner businesses in social posts to drive sales.

Profit Potential: Selling 500 cards at $10 each with a 90% margin raises $2,500.

6. Home Run Derby with Popcorn Sales: Swing and Snack

Combine the excitement of a home run derby with our Popcorn fundraiser for a fun, multi-revenue event. Fans love the competition, and popcorn sales add a tasty profit boost.

How It Works:

• Host a derby at your field, charging $10–$20 per participant (players, alumni, or community members).
• Sell Poppin Popcorn bags at the event, priced at $3.
• Secure sponsorships from local businesses to help cover costs or donate prizes.
• Promote via social media and flyers, emphasizing the fun and snacks.

Why It’s Effective:

• It engages fans in a competitive, community-driven event.
• Popcorn’s high margins and appeal boost concession revenue.
• Multiple income streams (entry fees, popcorn, sponsorships) maximize profits.

Pro Tip: Livestream the derby on Facebook Live, encouraging virtual donations and online popcorn orders. Share player highlights on TikTok to attract younger fans.

Profit Potential: With 50 participants at $15, $500 in popcorn sales, and $1,000 in sponsorships, you could raise $2,250.

7. Crowdfunding with Tumbler Rewards: Go Digital

Digital fundraising is a 2025 must-have. Pair an online crowdfunding campaign with one of our online fundraisers as donor rewards for a modern, high-impact softball fundraiser.

How It Works:

• Set up a crowdfunding page on our platform, outlining goals (e.g., $5,000 for travel).
• Offer tumblers as rewards for donations (e.g., $250 gets a free custom tumbler).
• Players create personal fundraising pages and share via social media and email.
• Use our online tools to track progress and send thank-you emails.

Why It’s Effective:

• It reaches supporters nationwide, including distant family and friends.
• Tumblers add tangible value, encouraging higher donations.
• Low overhead costs maximize profits.

Profit Potential: A well-promoted campaign raising $5,000 with 40% profit per tumbler rewards nets $2,000 after costs.

8. Glow-in-the-Dark Game with Candy Bars: Light Up Sales

A glow-in-the-dark softball game is a trendy event that draws crowds. Pair it with our candy bar fundraiser idea for a sweet revenue boost.

How It Works:

• Host a night game with glow-in-the-dark gear, charging $5–$10 admission.
• Sell candy bars for $1–$3 at the gate and concession stand.
• Promote with vibrant social media posts and local flyers.
• Offer glow gear and team merchandise for extra revenue.

Why It’s Effective:

• Creates a memorable, shareable experience that boosts attendance.
• Candy bars are an easy, high-margin add-on.
• Appeals to families and younger fans are expanding your audience.

Pro Tip: Use Instagram Stories to share glowing game highlights, tagging fans who buy candy bars. Encourage players to post about the event on X to trend locally.

Profit Potential: With 200 attendees at $7, $300 in candy bar sales, and $200 in glow gear, you could raise $1,900.

Strategies to Make Your Softball Fundraiser a Grand Slam

To ensure your softball fundraiser succeeds, follow these 2025 strategies:

1. Set Specific Goals: Define your target (e.g., $3,000 for new bats) and share it with supporters to create urgency.
    
2. Go Digital: Drive traffic using Google-optimized content on your website and social media. Post engaging content on X, Instagram, and TikTok, such as player spotlights or fundraising updates.
    
3. Engage the Community: Partner with local businesses for sponsorships or discount card deals. Thank them publicly to build lasting relationships.
    
4. Motivate Players: Offer prizes, like custom tumblers or gift cards, for top sellers. Create team competitions to boost participation.
    
5. Tell Your Story: Share why your team matters—whether it’s a championship goal or supporting players in need. Emotional storytelling drives donations.
    
6. Simplify Logistics: Use Big Fundraising Ideas’ online tools to track sales, manage volunteers, and process payments effortlessly.

Why Big Fundraising Ideas Are Your MVP

At Big Fundraising Ideas, we’ve empowered schools and teams for over 30 years with high-profit, hassle-free fundraisers. Here’s why we’re the best choice for your softball fundraiser:

• Top Products: Our Fundraising products, like Otis Spunkmeyer Cookie Dough and Popcorn Fundraisers, offer up to 90% profit margins.
• No Upfront Costs: Start risk-free with our brochure or online models.
• Customization: Sell personalize tumblers and discount cards to boost team pride.
• Expert Support: Our team guides you from planning to success.
• Online Tools: Track sales, promote digitally, and easily manage campaigns.

Hit Your Fundraising Goals

Don’t let costs keep your softball team on the bench. With these fundraising ideas for softball teams and our proven products—Otis Spunkmeyer Cookie Dough, Popcorn, Candy Bars, Tumblers, and Discount Cards—your team can raise thousands while rallying your community. From digital crowdfunding to glow-in-the-dark games, these softball fundraiser ideas are fun, profitable, and easy to execute.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He's helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.