When higher priced items make you more money
Why would you even want to consider more expensive fundraising brochures? The obvious concern is that you’ll appeal to less buyers. Isn’t there’s already a general concern about value as many end up complaining about the lack of quality as it is.
You may have even received complaints from parents like, “What we received was much smaller than expected, and aren’t most items in a brochure overpriced as it is?”
The response that’s often given to the grumblings is, “What do you expect, it’s a fundraiser!” Well yes that’s true; however, this doesn’t change the fact that people still want, and expect quality at a fair price regardless.
In fact, if your brochure doesn’t deliver on value, why should you expect people to buy? So with that said, here are some reasons some schools may want to take a closer look at pricier fundraising brochures.
People Want Quality Fundraising Merchandise
It’s true, many people are more apt to purchase from a brochure that displays a nice selection of quality items, even if it means paying a little bit more. And the proof is that our biggest selling brochure contains our most expensive items. See our Kitchen & Home brochure
It’s More About Consumer Demand than Price
Nobody really wants to buy out of a cheap brochure. Yes, some will look for the lowest priced item just because they want to help out, but not necessarily because they want to. The reason that you have people looking for less expensive items is because you haven’t offering them anything they really want or need.
Schools Make More Money While Selling Less
This makes sense because you have to sell more 50¢ lollipops from your lollipop fundraiser than you do $1.00 bars found in a candy bar fundraiser. The same thing naturally applies to lower versus higher priced fundraising brochures. A few years back we decided to offer an all $5.00 brochure thinking that we thought many schools would find it unique and be drawn to it. After a couple of years we ended up pulling it. Why?
- People didn’t like the limited selection of items.
- Schools that switched over to it ended up making less money because they didn’t end up selling as many items.
Pricier sales brochures are not for every school; however our experience has been that people are still willing to pay for value over price, no matter what.