When you’re attempting to create something that’s never been done before, you have to be willing to step out and take some risks. A lot of work went into creating our Big Event Magic Show incentive video, but it was well worth it. Our goal was to give students who would be watching the video at a kickoff the feeling that they were actually at the show experiencing the illusions first hand.
Most importantly, the video had to motivate students to want to sell so they too could qualify to go to a live event. And when we were able to get students say, “How did he do that?” we knew we achieved our objective. There's a lot of energy and excitement at a live school show and our goal was to capture as much of it as possible on video. Here’s what was involved:
The Need for a Magic Show Storyline
Lucky for us, the magician we used to create our video already had a storyline. In fact he had several different shows to choose from. The program we built our magic show video around was called the Yes I Can Magic Program. This specific show has a goal setting theme that teaches students about the importance of believing in yourself, committing to worthwhile goals and then finding ways to achieve them. The magician teaches the students about goal setting by integrating magical illusions into his storyline and then uses audience participation to make the show interactive.
The Magic Show Required an Audience
Whenever you shoot a video you have to recruit people who are willing to be in the video. Luckily we were able to make this process easier by working with a local elementary school. We used their students for the audience in exchange for a free show. However, we still had to get parents to sign release forms that allowed their students to be on camera. Any student who didn’t return the release form couldn't be in the video. Since we needed as large of an audience as possible, getting these forms back was imperative. Fortunately, we had an overwhelming response from parents who not only wanted their children to be in the video but to also experience the show. Once all of the equipment was set up the school treated it like a normal educational assembly.
How We Captured the Magic
The problem with doing a live program is that ‘the show must go on’. Even though there were multiple cameras capturing the action from different angles there was no way that this could do full justice to the illusions. Therefore, after the live show was over we re-shot the illusions again so people who would be viewing the video could experience as much of the effects of the illusions as possible.
In the end, we understood that regardless of what we felt about it, the video would have to do what we had designed it to do; the ultimate test was going to be how it performed at a live magic show kickoff. Would it motivate students to sell items from their brochure so they would then get to experience a live show? Hopefully we’ve done just that.