How to plan fewer but better fundraising campaigns
If you’re a parent, you can probably relate to feeling bombarded by so many fundraisers. Not only are your own children busy selling, you also have to contend with the neighborhood children as well. Perhaps you feel obligated to support other students because their parents also support yours. It seems like it never ends. There are so many groups that need to have multiple sales in order to raise the money they need.
Perhaps if we can get more groups to do fewer fundraisers, but still meet their financial goals, everyone will be happier in the end. Here are 3 ways schools can minimize the number of sales they have to do.
1. Choose Better Fundraising Programs
Be selective when it comes to choosing a program. Resist the urge to choose campaigns that simply promise a high profit. These types of programs usually end up yielding lower than average sales results. There are many school fundraising companies vying for your business so resist the urge to be impulsive by selecting the first one that sounds enticing. Ask your parents what they think will work. It may be a good idea to vary the types of sales that you do. Do your homework by researching the various opportunities that are out there. Contrary to what some companies may tell you, there are pros and cons to every program so make sure you know which one will be best for your group.
2. Allow More Time between Campaigns
Believe it or not, your students will work harder if they know they won’t need to sell as often. It works even better if they know in advance when your sales will take place. Sponsors who are organized enough to plan their sales campaigns in advance will schedule a meeting with their group to let them know when they will be selling. This way it becomes more of a mutual agreement between the group and the parents as opposed to a last minute plea. Last minute sales don't project a good image and appear unprofessional. Once you've rolled out your plan, be sure to stick with it, regardless. This helps build mutual trust. At the same time, inform your group that if sales goals are not met, the group will need to get by with less.
3. Improve the Quality of Each Fundraiser
You will bring in more sales if you work at improving the quality of your sales programs. Fewer campaigns mean you will probably have more willing participants, but you will still need to plan to be successful.
There is more to selling than making sure that everyone has their supplies. To ensure success, you will need to:
- Create sales momentum by having a kickoff meeting.
- Maintain the momentum that you create by tracking your sale.
- Finish strong. Realize that you have only committed to a certain amount of time to sell, so make the most of each remaining day.
The ultimate goal is to make more money with fewer fundraisers. The more successful groups have already figured this out.