How to get the most out of your next sale.
It seems that every student always starts enthusiastic and wants to be a big seller so they can have a chance to get the best prizes. The excitement level at the kickoff is at a fever pitch as everyone is focused on the biggest and most coveted prizes.
However, once all is said and done, only a few sellers usually sell enough items to win them. The key to maximizing school fundraising sales is to empower more students to believe they can be strong contributors. Here are five strategies to help you get the most out of your fundraiser.
1. Get Others Involved
Have your students been told to solicit the help of their family members? You should ask them daily to talk to family members about taking their brochure to work. They can ask mom take it one day and Dad the next. Each student has multiple sellers working for them, which could significantly increase sales.
2. Start Fundraising Early
Tell your students to start selling as soon as possible after kickoff. The old saying, “The early bird always gets the worm”, is true. People usually buy from the first person who approaches them.
3. Don’t Talk to Strangers
Remind students to only talk to people they know about purchasing. It is unsafe, and they are much less likely to buy. People like extended family, neighbors, and close family friends are likelier to buy. Some may find it helpful to create a prospect list of people to talk to.
4. Set Daily Fundraising Goals
Constantly remind your students that it is much better to sell even a couple of items a day than trying to sell a lot sporadically. Ask them to set and commit to a daily goal based on what prize they want to try and win or to reach their fundraiser goal.
5. Promote Additional Selling Resources
Most school fundraising companies have other ways for students to raise money besides in-person selling, like an online store that incorporates email marketing. Online selling can bring in significantly more money. Many students sell as much online as they do face-to-face. The fact remains that a select few students generate most online sales. What if groups could get most students to participate in online selling? It’s simple and requires little effort.
Another option is to spread the word through social media like Facebook. You can provide the link to your company’s online store. Sellers who take advantage of these types of resources usually experience a lot of success.
Sponsors should be looking for ways to get more students to participate and help them become more productive. After all, groups are usually limited in their number of fundraisers. So why not make the most of it?
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Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.