It seems that every student always starts off enthusiastic and wants to be a big seller so they can have a chance to get the best prizes. The excitement level at the kickoff is at a fever pitch as everyone is focused on the biggest and most coveted prizes.
However, once all is said and done, only a few sellers usually end up selling enough items to win them. The key to being able to maximize school fundraising sales is to get more students to not just want to be a big seller but to actually become one. Here are 5 strategies that will help you get the most out of your fundraiser.
1. Get Others Involved
Have your students been told to solicit the help of their family members? You should ask them each day to talk to family members about taking their brochure to work. They can ask mom take it one day and dad the next. This way each student has multiple sellers working for them which could significantly increase sales.
2. Start Fundraising Early
Make sure and tell your students to start selling as soon as possible after kickoff. The old saying, “The early bird always gets the worm” is definitely true. People usually buy from the first person who approaches them.
3. Don’t Talk to Strangers
Remind students to only talk to people that they know about making a purchase. Not only is it not safe but they are much less likely to buy. People, like extended family, neighbors and close family friends are much more likely to buy. Some may find it helpful to create a prospect list of people to talk to.
4. Set Daily Fundraising Goals
Constantly remind your students that it is much better to sell even a couple of items a day than it is to try and sell a lot sporadically. Ask them to set and commit to a daily goal based on what prize they want to try and win, or to simply reach their fundraiser goal.
5. Promote Additional Selling Resources
Most school fundraising companies have other ways for students to raise money besides in-person selling, like an online store that incorporates email marketing. Online selling can bring in significantly more money. Many students sell as much online as they do face to face. The fact remains that most online sales are generated by a select few students. What if groups could get the majority of their students to participate in online selling? It’s simple and requires little effort.
Another option is to spread the word through social media like Facebook. You can provide the link to your company’s online store. Sellers who take advantage of these types of resources usually experience a lot of success.
Sponsors should be looking for ways to get more students to participate as well as help them become more productive. After all, groups are usually limited on the number of fundraisers they are allowed to have. So why not make the most of it?