The pressure to raise money has never been greater. Money that used to be available is no longer as schools have to contend with ever increasing budget cuts. As a result, many groups feel forced to make up the difference by having more fundraisers. But is this the best solution?
Brochure fundraising is one of the more popular ways that schools raise money. There’s less planning and work required up front by the organization compared to a ‘do it yourself’ project, and the results can be even better. Yet the popularity of brochure sales has also led to some market saturation. This has caused for many to grow tired of them. So what can be done to make brochure fundraisers more appealing? Here are 2 ideas that can help.
1. Fundraiser Quality Always Beats Quantity
Groups simply aren’t doing a good enough job of limiting the number of brochure campaigns that they do in a given school year. The old adage that says “If you throw enough up against the wall, some of it will eventually stick” isn’t always the best approach when it comes to fundraising. Many groups are caught up with the idea that if they don’t raise enough money with their first fundraiser, they’ll simply have another.
Instead, groups need to limit the number of brochure sales and commit to making the ones that they do have better. Here are some ways to improve your sales results:
- Develop and promote your purpose.
- Based on your purpose, set a fundraising goal and hold your sellers accountable to reaching it.
- Offer incentives that will motivate your sellers to reach your sales goal.
2. Coordinate Your Brochure Fundraising Efforts
Many high schools are good about this. Groups are required to sign up in advance and get approved for the type of sale that they plan to conduct. No one else can sell the same thing or even at the same time. This ends up benefiting groups because they’re not competing with other similar organizations. Some school districts take it a step further by requiring every school to coordinate their fundraising efforts. PTA councils often meet to manage their fundraising schedules as well.
Although some group sponsors may end up not liking the scheduling approach, this hopefully makes them realize that they need to make the most of their opportunity.