A guide to properly setting up a limo incentive
One of the best ways to increase school fundraising sales is to add additional prizes that motivate students to sell more items.
For instance, elementary students get excited about riding in a limousine. As a result, a lot of sellers compete for this special incentive by selling more than they ordinarily would. Limo rides are a great way to add another element of excitement to your sale.
Here are some things schools need to think about if they plan to incorporate a limo fundraising incentive into their sale.
Limo Cost Considerations
If you decide to add a limo ride, it has to make financial sense. Most schools that add a limo to their fundraiser usually rent it for 2 hours, and to really make it exciting, lunch is usually included as well. The cost of renting a limo can range from $60 to 100 per hour. Since most limos hold 8-10 people, you are looking at around $25.00 per seller on the high end. If you include lunch, you can plan on adding in an additional $2.00-$3.00, or more, per seller depending on where you take them. Make sure to do your homework and check around for the best value ahead of time. You may be able to get bulk pricing at some eating establishments.
Limo Incentive Qualifying Options
Your goal is to make an additional profit above your limo costs. To do that, you'll need to make sure your students sell enough items to qualify. Here are two ways that you can do it:
1. Top 8-10 sellers:
- The advantage is you're guaranteed to fill the limo and take full advantage of your investment. Students have to compete for a seat in the limo.
- The disadvantage is you've not set a minimum number of items that must be sold to qualify. Thus it's possible to have students who sold less earn the limo ride.
2. Everyone who sells ‘x’ items:
- The advantage is students have to reach a higher sales level.
- The disadvantage is you won't know if you'll fill your limo. Or, you may have too many sellers that will require shuttling or renting additional limos.
Setting a Limo Fundraising Goal
To determine what item number to use, assume that you'll make about $5.00 profit per brochure item sold. Multiply that number by your limo item goal to determine your profit per seller. Then subtract out your expenses to get your net profit. Your limo item goal should be based on a net profit you think you can live with.
Regardless of which method you choose, the goal is to maximize net school fundraising sales as much as possible. Schools must actively promote their limo fundraising incentive every day during their sale. Some groups even make arrangements to have the limo at the kickoff to create anticipation.