What sportswear incentives can do for your high school sale.
Most prize programs that fundraiser companies offer are geared toward younger students. This makes sense because these students make up most of the brochure sales. The prizes are usually lower quality which doesn't matter as much to younger students.
Unfortunately, high school students are more particular than their younger peers. What makes it worse is there aren't many viable options that appeal to high school students who probably won't settle for traditional prizes. So if you're looking for sports fundraising ideas, you'll need to think outside the box a little.
Sportswear prize programs have effectively motivated older students to sell from their brochures. High school sports fundraising has done exceptionally well using sportswear prize incentives. Here are three reasons why you may want to consider it as well for your group:
1. High School Students Want Quality Prizes
Sponsors must understand that most high school students ignore a prize program unless it's unique. They won't put in the effort unless they have another reason to sell. If high school students are going to work for a fundraiser, they want quality as well as items they can relate to.
2. Sports Teams Already Need Sportswear
Sports teams already use sportswear as a part of their regular activities. In addition to regular game uniforms, they need practice gear, travel uniforms, and equipment bags. Earning customized garments with their team name and school colors is something players can identify with. Sponsors like it because they can get sportswear items for their players without paying for them.
3. Sportswear Helps Set Fundraising Goals
Sportswear serves two primary purposes:
- Motivates students to reach their fundraising goals
- Builds team spirit and unity
Sponsors can leverage sportswear to help everyone reach their sales goal by telling their group that everyone needs to sell enough to earn a specific garment from the prize brochure. So, for example, a sponsor can decide that red polo shirts must be worn whenever the team travels out of town. Therefore everyone will need to sell enough to earn that particular item. Players want to look like they belong to a team, so they will work harder to reach their goals.
Like anything else, however, even the best sportswear prize program will only be as effective as the sponsor at promoting and enforcing the goal. If students understand that they are expected to sell, they probably will. Unfortunately, the opposite is also true.
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Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.