Preschools and daycare centers are typically raising money to cover things like instructional fees and educational supplies.
Group sizes can range from very small in-home facilities all the way up to a prekindergarten public school with several hundred students.
Unlike elementary school students, preschool children aren’t going to understand how they can win prizes by selling items out of their brochure.
Therefore, instead of having a kickoff with the students, you’ll want to have a meeting with your parents. Here are a few things that childcare directors can do to have great preschool fundraisers:
Have a Fundraising Policy
The first time parents walk through the door many organizations provide a list of rules and regulations. Make sure that parents understand that outside selling will be a part of what you do. Let them know how often you plan to have your sales so parents will know what to expect. Explain that there are many activities planned for the children that are not covered by normal tuition fees. Many groups also use fundraising as a way to help parents offset their tuition costs.
Have a Parent Kickoff Meeting
Your parents need to know why they’re selling and what they need to do. How much do they need to sell? When is the money due? The kickoff gives you the platform to both promote the sale and explain the process. Make sure to provide advanced notice informing them of the date and time for your meeting.
Offer Additional Sales Incentives
Offer a top seller prize, like free tuition for a month. This will encourage parents to sell more. Make sure the additional incentive you are offering is worthwhile however. Otherwise, people won’t pay much attention to it and you’ll be giving away something without the benefit of potentially increasing your sales.
Check in with Your Parents
Check in with your parents periodically during the sale. You are communicating that you care about the outcome. You can even have periodic prize drawings where the children can earn special privileges. For example, parents can turn in prize coupons every time they sell 5 items.
It’s the little things that you do that can end up having a large impact on your fundraiser.