If you’re not looking for creative ways to improve on your existing fundraiser, your sale can become stagnant after a while. You can further increase sales by adding a personalized school mug brochure tag to your primary brochure. By adding your own customized mug, you’re offering something completely different that will get people’s attention.
You’ll also help get the word out about your organization. Whether you are an elementary school, high school choir or middle school football team, people will know that they’re supporting your group when they purchase one of your mugs.
And even if they don’t buy a mug, you still have the opportunity to talk to them about your organization during the selling process.
Here are some advantages you may want to consider when a personalized mug is added to another brochure:
Variety Improves Sales
Some people will want to buy out of the main brochure while others may want to do something different and purchase a school mug. This also gives you the opportunity to reach a different audience. Since most of the items found in brochures are geared towards women, the sports mug may also attract more men.
Team Selling is Exponential
It’s been proven that students who are able to get family members to help them sell usually bring in more money than those who don’t. The advantage to having 2 brochures is more than one family member can sell at the same time. For example, mom can take the regular brochure to work while dad takes the mug brochure.
- Offer a mug that will reach the largest audience for your area. For instance, instead of selling your elementary school or middle school band mug, attempt to offer one for your local high school.
- However, the broader your customer base, the greater chance that another organization may have the same idea. Check first to make sure other groups in your area aren’t also planning to sell mugs.
- Personalized items usually have minimum order requirements.