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Is Only Selling Cookie Dough Enough?

By Clay Boggess on Apr 4, 2014
Is Only Selling Cookie Dough Enough?

When less fundraising options is more

Many believe that to have a successful fundraiser you have to offer people a lot of choices. This is one reason the majority of groups choose the large variety brochure 9 out of 10 times.

In some ways, the mentality is, “if you throw enough up against the wall, some of it’s bound to stick”. It's considered a safer bet because you hope to appeal to more people.

Then why does selling cookie dough work so well for some groups? After all, you’re only offering one type of item. This means you may risk having more people saying something like, "Do you have anything else?"

But that may not always be the case. In fact, the opposite can also be true. Here are some reasons why cookie dough alone is a proven moneymaker for many groups:

Selling Cookie Dough is like Offering Chocolate

According to a March 2020 report, cookie dough sales grew by 570.4% compared to this time in 2019. This shows that even though cookie dough has been around for years, people don’t seem to be growing tired of it.

As long as there’s room in the refrigerator, we’ll buy it. Like our love for chocolate, the demand for cookie dough will remain strong. People enjoy the product and know what they’re getting.

Have Your Cookies & Eat Them Too

It seems that everyone is selling the big brochures. When approached by a student, we assume they’re selling wrapping paper or gift items.

Cookie dough offers the same familiarity that people look for, but not every group is selling it. It’s unique enough to still get your attention. Especially when they're selling a familiar and tasty brand like Otis Spunkmeyer.

Offer it Before a Special Occasion

Even though you can sell cookie dough anytime, try to take advantage of any upcoming holidays or special events. Be sure to plan your fundraiser early enough so you have time to sell and your order can be delivered beforehand. Consider these great selling tips.

Great for Smaller High School Groups

Elementary schools are selling more of the large seasonal shoppers. Thus, we recommend high school groups looking for an alternative to try cookie dough. It’s easier to manage order distribution with older groups. High School students are able to help with sorting orders and getting orders out the door faster.

Selling cookie dough can meet 2 important objectives. It's unique enough so that not every group is selling it. And it’s familiar enough to a potential buyer that it will be easy to make a profit. Learn more about cookie dough fundraiser product options for your school.

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