Is Only Selling Cookie Dough Enough?

When fewer fundraising options are better.

Many believe that you have to offer people many choices to have a successful fundraiser. This is one reason most groups choose the large variety brochure 9 out of 10 times.

In some ways, the mentality is, "If you throw enough up against the wall, some of it's bound to stick". It's considered a safer bet because you hope to appeal to more people.

Then why does selling cookie dough works so well for some groups? After all, you're only offering one type of item. You may risk having more people say, "Do you have anything else?"

But that may not always be the case. The opposite can also be true. Here are some reasons why cookie dough alone is a proven moneymaker for many groups:

Selling Cookie Dough is like Offering Chocolate

According to a March 2020 report, cookie dough sales grew by 570.4% compared to 2019. This shows that even though cookie dough has been around for years, people don't seem to be growing tired of it.

We'll buy it as long as there's room in the refrigerator. Like our love for chocolate, the demand for cookie dough will remain strong. People enjoy the product and know what they're getting.

Have Your Cookies & Eat Them Too

It seems that everyone is selling the big brochures. When approached by a student, we assume they sell wrapping paper or gift items.

Cookie dough offers the same familiarity people look for, but not every group sells it. It's unique enough to get your attention still, especially when they're selling a familiar and tasty brand like Otis Spunkmeyer.

Offer it Before a Special Occasion

Even though you can sell cookie dough anytime, try to take advantage of any upcoming holidays or special events. Plan your fundraiser early enough to have time to sell, and your order can be delivered beforehand. Consider these great selling tips.

Great for Smaller High School Groups

Elementary schools are selling more of the large seasonal shoppers. Thus, we recommend high school groups looking for an alternative to try cookie dough. It's easier to manage order distribution with older groups. High School students can help sort orders and get orders out the door faster.

Selling cookie dough can meet two critical objectives. It's unique enough that not every group is selling it. And it's familiar enough to a potential buyer that it will be easy to make a profit. Learn more about cookie dough fundraiser product options for your school.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.