Sticky space

Should We Do a Brochure Fundraiser or Have a Spring Carnival?

By Clay Boggess on Oct 20, 2018
Should We Do a Brochure Fundraiser or Have a Spring Carnival?

The advantages of a spring brochure fundraiser over a school carnival

Hopefully you’ve raised enough money with your fall fundraiser to get you through the rest of the school year. This is the goal of most every school. Unfortunately, it doesn’t always happen. If you’re one of the many schools who ends up needing to raise additional money, what you’re going to do in the spring starts to become your focus.

Many schools are uncertain when it comes to choosing their fundraiser for the spring. Redundancy is the first thing that comes to mind for many. If you had a brochure fundraiser in the fall, the springtime may be a good time for something different, like a carnival. And of course, the opposite is also true. Fall is typically the time most groups focus on raising money, but many don’t reach their financial goals unless they also have a supplemental spring sale.

It’s not uncommon for elementary schools to attempt to change things up a bit. They may have grown tired of the same company brochure, may be experiencing some apathy, or even facing complaints from parents. Plus, many schools already do a brochure sale in the fall. The thought of a second brochure sale to many is downright nauseating. As a result of the apathy, your sales may even be stagnant, or even trending downward, which makes trying something new somewhat appealing.

However, before you start jumping to any conclusions and decide that you need to bail on the spring brochure fundraiser, lets examine the pros and cons of staying with the brochure sale compared to attempting something different like a carnival.

The Spring Fundraiser Brochure


  • For those with less time, the brochure sale requires less planning.
  • Requires no upfront money.
  • Requires fewer people to run.


  • Only offers a certain percentage off of the proceeds.
  • Pressures people into buy items that they may not need or want.
  • Takes 2 weeks to raise money

The Spring School Carnival


  • Bring the school and community together.
  • Help remove the pressure to buying something.
  • Allow for people to incorporate their own ideas.
  • Offer a higher profit margin if organizations can receive donations from the community.
  • Money is raised in a matter of hours.


  • Require a strong vision as well as a lot of work and planning.
  • Need several people to become involved and learn to work together.
  • May require up front money for supplies and materials.
  • Must be promoted properly to be successful.

Join the discussion