What you should know about finding the right company
How do you make sure that you pick the best fundraising company possible for your organization? Loyalty is one of the main reasons that schools pick a particular company. They’ve been working with the same representative for years and as long as nothing changes, they will continue on the same course. It’s almost like being on autopilot. Every year the sponsor signs up for the same fundraiser in May and then runs it in September. An why not. These sponsors are already familiar with the process and they seem to raise the same amount of money every year.
Other organizations look at how much profit they can get as their determining factor. After all, getting as much return as possible on your sales is definitely valid. But how can you know if you’ve actually making the best choice possible? Is there really a best fundraising company out there for your group? Here are some things to think about.
Company Loyalty Breeds Complacency
Just because something is familiar and even easy doesn’t mean it’s what’s best. Yes, it’s true; no one really likes to run a fundraiser, and the less work that you have to do the better. However, shouldn’t your current company be working with you to improve your sales results each year? That is, unless you’re satisfied with raising the same amount of money every year.
Evaluate the Entire Fundraising Package
Consider looking at the total package being offered. In addition to their brochure selection, what types of prize programs are being offered? Most companies use the same type of incentive program. Consider looking for a company that offers a prize program that may inspire your students to sell more items.
What kinds of sales tools does the company provide? Sales tools should have 2 primary objectives. They should help you:
- Improve overall sales
- Make the fundraising process simple
Does the company offer additional student incentive ideas and what about their customer service? How do you plan to communicate with the company during your sale? Do they provide a guidebook that can help you run your sale efficiently?
You Don’t Take Profit to the Bank
So much emphasis is placed on how much profit you can get. However, this is only the tip of the iceberg. In fact, it can be argued that groups that focus on this are missing out on much better ways to increase their bottom line. Instead, you should be looking at what ideas the company has that will increase the total amount of money you can bring in. After all, you take money to the bank, not profit.
Ask for Comparable Fundraiser References
You should ask the company to provide you with comparable references. By that we mean how much money was brought in by the same type of school with a similar enrollment and socioeconomic community.
Perhaps the best fundraising company is the one you haven’t even worked with yet.