Learn how to pick the right school fundraiser brochure for your group
It seems that every school sponsor who contacts us wants to know which brochure fundraiser sells the best. Our most common response is, “It depends”. It's obvious, everyone wants to make the best choice possible so they can maximize their sales.
The easy answer is any brochure can sell well in a given area. There are several factors to consider when making sure you select the right fundraising brochure for your school group.
Perhaps most important is having a solid belief in what you end up selling. You’re much more likely to push a program that you believe strongly in. However, there are more things that you may want to consider. Here are 3 additional things you should think about before making your decision:
1. Know Your Economic Conditions
If you’re familiar with the socioeconomic conditions of your immediate area, price may be a good indicator. For instance, you may want to consider a lower priced brochure if the average income of your area is lower than average. You would probably not want to sell $25 school mugs or a jewelry brochure with an average price of $20 in a lower income area no matter how much you think people will like your product idea. In this case you may be better off selling items that cost $10, like our Great Gifts brochure.
2. Research Prior Fundraising History
It’s important to know what has already sold well in your area. For example, if your school had success selling a specific type of brochure, you can simply look at your own history to help guide you. Or, perhaps another school had good results with another program a while back. It may also be a good idea to find out what made these programs successful.
Be cautious. Too much of a good thing can be detrimental. You may not want to offer a brochure if another one just like it was recently sold in your immediate area. If you find out that another school is offering something similar, make sure that your sales don't overlap. Getting a head start on your competition is never a bad idea.
3. Survey Buyer Interest
Check around to see what people might be interested in purchasing. For example, you may find that people are tired of buying gift items every year. Perhaps cookie dough or frozen food might be the answer. Or, if you're a smaller school group, maybe discount cards or a custom school mug might be a welcomed change.
What about product selection? Will your customer base want more or less product variety? Do people like to buy food or novelty items? If people want a large selection, then perhaps a gift item brochure will work best. However, if you feel that you want to stand out and make a theme statement, then perhaps candles or flowers might work.
Once you've made your brochure selection, it will be important to promote your fundraiser to achieve maximum sales results.